Nike and Cactus Plant Partner to Launch a Six-Piece 'Go Flea' Capsule
Niko Pajkovic — October 21, 2022 — Fashion
References: nike & modern-notoriety
As a follow-up to its highly successful McDonald's collaboration, Cynthia Lu's Cactus Plant Flea Market has partnered with Nike to launch its Fall 2022 apparel collection. For the new CPFM x Nike collection, CPFM has combined its playful designs with Nike's expansive archive to create products inspired by bootleg pieces found at flea markets.
A standout piece from the collection is a teal water-repellant jacket inspired by fisherman culture. There are a generous number of pockets on this bag, as well as a large red Swoosh keychain attached to the zipper pull. Other highlights include mint green and navy color-blocked polo, a quarter-zip fleece with heavy branding, and yellow and black checkered pants.
In order to capture the collection's campaign imagery, London-born artist, filmmaker, and photographer Dexter Navy traveled to his father's homeland of Egypt.
Image Credit: Nike
A standout piece from the collection is a teal water-repellant jacket inspired by fisherman culture. There are a generous number of pockets on this bag, as well as a large red Swoosh keychain attached to the zipper pull. Other highlights include mint green and navy color-blocked polo, a quarter-zip fleece with heavy branding, and yellow and black checkered pants.
In order to capture the collection's campaign imagery, London-born artist, filmmaker, and photographer Dexter Navy traveled to his father's homeland of Egypt.
Image Credit: Nike
Trend Themes
1. Flea Market-inspired Apparel - Designing apparel inspired by flea market bootleg style presents a disruptive innovation opportunity for fashion brands.
2. Collaboration with Creative Entrepreneurs - Partnering with creative entrepreneurs from different industries can bring a fresh perspective to product design, which can lead to disruptive innovation opportunities.
3. Nostalgia Marketing - Using nostalgia as a marketing technique can appeal to consumers' emotions and create a disruptive innovation opportunity by reviving old trends in a new way.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has the potential to disrupt the market by creating unique designs inspired by flea market bootleg fashion.
2. Sportswear - Sportswear brands can disrupt the market by collaborating with creative entrepreneurs from different industries to create unique and innovative designs.
3. Marketing and Advertising - Marketing and advertising agencies can leverage nostalgia marketing to create disruptive innovation by reviving old trends in a new and exciting way.
6.3
Score
Popularity
Activity
Freshness
