The King Oscar Ultra-Premium Yellowfin Tuna Comes in Four Options
Michael Hemsworth — May 29, 2021 — Marketing
References: kingoscar & drugstorenews
The King Oscar Ultra-Premium Yellowfin Tuna range is a new offering from the Thai Union-owned brand that will provide consumers with a number of different varieties to enjoy. The products come in four varieties including Extra Virgin Olive Oiler's and Green Olives, Extra Virgin Olive Oil and Sun-Dried Tomatoes, Extra Virgin Olive Oil and Jalapeño Peppers and Extra Virgin Olive Oil and Herb de Provence. Each of the products come in an easy-to-pour jar for simple serving.
King Oscar USA President John Engle spoke on the new King Oscar Ultra-Premium Yellowfin Tuna range saying, "King Oscar Ultra-Premium Yellowfin Tuna was designed to be indulgent, and to convey premium quality and craftmanship at its core. To better understand what consumers wanted to see on shelves, we conducted numerous consumer focus groups and spoke directly with the people who were proven heavy users of premium glass-jarred tuna. Coming out of those meetings, we were happy to find that the new Ultra-Premium Yellowfin Tuna had the highest purchase intent scores of any product innovation in my history with the brand.”
King Oscar USA President John Engle spoke on the new King Oscar Ultra-Premium Yellowfin Tuna range saying, "King Oscar Ultra-Premium Yellowfin Tuna was designed to be indulgent, and to convey premium quality and craftmanship at its core. To better understand what consumers wanted to see on shelves, we conducted numerous consumer focus groups and spoke directly with the people who were proven heavy users of premium glass-jarred tuna. Coming out of those meetings, we were happy to find that the new Ultra-Premium Yellowfin Tuna had the highest purchase intent scores of any product innovation in my history with the brand.”
Trend Themes
1. Ultra-premium Jarred Tuna - Opportunity for businesses to create more luxury offerings in the jarred tuna market.
2. Flavored Tuna Products - Opportunity for businesses to develop and market unique flavored tuna products.
3. Consumer-informed Product Development - Opportunity for businesses to conduct consumer focus groups to inform and improve product development.
Industry Implications
1. Canned Food - Opportunity for canned food companies to expand their product lines to include premium and flavored tuna options.
2. Seafood - Opportunity for seafood companies to innovate and capitalize on the growing market demand for premium seafood products.
3. Food Packaging - Opportunity for food packaging companies to create and design packaging solutions that cater to the high-end and premium food market.
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