Nurofen Express' Stunt Asks People to Recall Life's Headaches
Laura McQuarrie — December 3, 2015 — Marketing
References: nurofen & eventmagazine
A pain relief medication brand that reached out to commuters in London with a special digital installation to promote Nurofen Express. Since busy urban life can be a huge source of stress for many people, passersby were simply asked to share the biggest headache they face in life to Twitter, using the #NurofenExpress tag.
Content was curated and shared to a digital wall in Victoria station as part of a one-day stunt. Alongside these tweets, the screen highlighted parts of the head and neck that tend to become strained, cause headaches and result in physical pain.
In the process of providing a place for people to openly vent their frustrations, this campaign may have played a part in alleviating some of the physical and mental strain faced by many Londoners.
Content was curated and shared to a digital wall in Victoria station as part of a one-day stunt. Alongside these tweets, the screen highlighted parts of the head and neck that tend to become strained, cause headaches and result in physical pain.
In the process of providing a place for people to openly vent their frustrations, this campaign may have played a part in alleviating some of the physical and mental strain faced by many Londoners.
Trend Themes
1. Digital Installations for Brand Promotion - Opportunity to create engaging and interactive experiences to promote products and connect with target audience.
2. Social Media Campaigns for User Engagement - Opportunity to leverage social media platforms to encourage audience participation and create a buzz around a brand.
3. Combating Stress and Mental Health - Opportunity to address issues related to stress and mental health, and provide solutions or support to target audiences.
Industry Implications
1. Pharmaceuticals - Opportunity for pharmaceutical companies to engage with consumers in innovative ways and showcase the benefits of their products.
2. Advertising and Marketing - Opportunity for the advertising and marketing industry to create unique and interactive campaigns that resonate with target audiences.
3. Wellness and Self-care - Opportunity for the wellness industry to develop products and services that help individuals manage stress and improve mental well-being.
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