The Up-Skirt Ad for Norwegian Airlines is Interactively Funny
Kamal Musharbash — October 13, 2010 — Marketing
References: volt.se & bumbumbum.me
Swedish advertising company Volt teamed up with Norwegian Airlines for a new campaign to promote its cultural influence in Europe. The interactive advertisement consists of a traditional real-life kilt, with the ad hiding between its folds. The quasi-sexy ad gives off a humorous and effective feel.
Volt’s advertisements are always quite creative, touching base on real-life experiences and day to day basics. Therefore, when Norwegian Airlines collaborated with them, the results were advantageous and comical.
Volt’s advertisements are always quite creative, touching base on real-life experiences and day to day basics. Therefore, when Norwegian Airlines collaborated with them, the results were advantageous and comical.
Trend Themes
1. Interactive Advertisements - Opportunity to bring a new level of engagement to traditional advertising methods by incorporating interactive elements into the ad itself.
2. Humorous Advertising - Disrupting the traditional serious advertising tone and using humor as a tool to engage audiences and create a memorable impact.
3. Real-life Experience Based Ads - Opportunity for brands to create ads that tap into relatable experiences and emotions of their audience to build a deeper connection and loyalty.
Industry Implications
1. Advertising - Opportunity to explore new, creative ways of advertising that engage audiences and leave a lasting impression.
2. Aviation - Opportunity for airlines to differentiate themselves from competitors through creative advertising that highlights cultural influences and values.
3. Marketing - Opportunity for marketers to generate buzz and attention for their brands by incorporating humor and relatable real-life experiences into advertising campaigns.
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