Northumbria Spring Canned Waters Come in Two Varieties
Michael Hemsworth — April 28, 2021 — Marketing
References: clearlydrinks & talkingretail
The Northumbria Spring canned waters are a new product from Clearly Drinks that will offer consumers a crisp, refreshing water to choose that doesn't skimp when it comes to freshness.
The waters come in Still and Sparkling formats to choose from, and are packaged in cans to help make them easy for consumers to take with them wherever they go. The waters are reported to offer enhanced freshness thanks to their can packaging, which will have them tasting their best from the first sip to the last.
The Northumbria Spring canned waters will be launching for sale from Booker Wholesale in the UK in six and 12-packs of 330ml cans that are priced at 79p and £3, respectively.
The waters come in Still and Sparkling formats to choose from, and are packaged in cans to help make them easy for consumers to take with them wherever they go. The waters are reported to offer enhanced freshness thanks to their can packaging, which will have them tasting their best from the first sip to the last.
The Northumbria Spring canned waters will be launching for sale from Booker Wholesale in the UK in six and 12-packs of 330ml cans that are priced at 79p and £3, respectively.
Trend Themes
1. Canned Water Trend - Packaging water in cans for on-the-go convenience and increased freshness.
2. Still Vs. Sparkling Trend - Offering both still and sparkling varieties of canned water to meet diverse consumer preferences.
3. Packaging Innovation Trend - Utilizing can packaging to enhance taste and freshness of beverages, disrupting traditional plastic bottle packaging.
Industry Implications
1. Beverage Industry - Opportunities for beverage brands to offer convenient and fresh water options to consumers.
2. Packaging Industry - Opportunities for packaging companies to innovate and offer can packaging as a sustainable and fresh alternative to plastic bottles.
3. Retail Industry - Opportunities for retailers to capitalize on the growth of canned water trend and offer these products to consumers seeking convenience and freshness.
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