The Northern Wind Bon Cuisine Now Includes 16 New Products
Michael Hemsworth — March 7, 2020 — Marketing
References: northernwind & progressivegrocer
The Northern Wind Bon Cuisine range of products has been expanded by the brand to offer consumers a value-added lineup of options that will suit their needs and preferences seamlessly.
The ready-to-cook products include 16 options to choose from, and consist of varieties like the Tempura Hoki Fish Taco Kit, Basa Fish & Chip Goujon and much more. The products are available a independent supermarkets, chain supermarkets, club stores, gourmet food stores and foodservice operators.
Northern Wind CEO George Kouri spoke on the new Northern Wind Bon Cuisine products saying, "We know that our customers are looking for new, exciting and innovative value-added seafood products for their customers. We believe our new Bon Cuisine product line meets that challenge and fills a void that has been in the market for way too long.”
The ready-to-cook products include 16 options to choose from, and consist of varieties like the Tempura Hoki Fish Taco Kit, Basa Fish & Chip Goujon and much more. The products are available a independent supermarkets, chain supermarkets, club stores, gourmet food stores and foodservice operators.
Northern Wind CEO George Kouri spoke on the new Northern Wind Bon Cuisine products saying, "We know that our customers are looking for new, exciting and innovative value-added seafood products for their customers. We believe our new Bon Cuisine product line meets that challenge and fills a void that has been in the market for way too long.”
Trend Themes
1. Value-added Seafood Products - Disruptive Innovation Opportunity: Develop sustainable and eco-friendly value-added seafood products to meet the growing demand for convenient and healthy meal options.
2. Ready-to-cook Product Expansion - Disruptive Innovation Opportunity: Introduce unique flavor profiles and globally-inspired ready-to-cook products to cater to diverse consumer preferences and tap into the growing convenience food market.
3. Market Gap for Innovative Seafood - Disruptive Innovation Opportunity: Create novel value-added seafood products that address the unmet needs of customers, offering an exciting and satisfying culinary experience.
Industry Implications
1. Food Manufacturing - Disruptive Innovation Opportunity: Incorporate advanced technology and automation to streamline production processes and enhance the efficiency of value-added seafood manufacturing.
2. Retail and Grocery - Disruptive Innovation Opportunity: Implement personalized online platforms and digital solutions that facilitate seamless shopping experiences for customers seeking a wide range of value-added seafood products.
3. Foodservice - Disruptive Innovation Opportunity: Collaborate with innovative chefs and restaurants to develop exclusive signature dishes using value-added seafood products, offering unique dining experiences to customers.
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