Nopikex Repellent Shows How Blood-Sucking Insects View Our Bodies
Jamie Danielle Munro — June 9, 2011 — Lifestyle
References: malariaprotection & ibelieveinadv
This ad for Nopikex Repellent uses an ominous atmosphere to demonstrate how lethal mosquitoes can be. By showing viewers what these insects see when looking at humans, the ad does a great job at conveying their message that these blood-sucking insects are not intimidated by the human race.
The ad presents a model of a human made entirely out of blood cells and veins. Then, the model is placed on a park bench in the middle of a city where most people were either amused or slightly disturbed by its presence. Either way, Nopikex Repellent sent the message that mosquitoes will not hesitate to bite as all they see is delicious blood. The only way to really protect oneself is by using Nopikex Repellent to deter the deadly critters.
The ad presents a model of a human made entirely out of blood cells and veins. Then, the model is placed on a park bench in the middle of a city where most people were either amused or slightly disturbed by its presence. Either way, Nopikex Repellent sent the message that mosquitoes will not hesitate to bite as all they see is delicious blood. The only way to really protect oneself is by using Nopikex Repellent to deter the deadly critters.
Trend Themes
1. Immersive Advertising - Using POV perspectives and immersive experiences in advertising to engage and captivate audiences.
2. Psychological Marketing - Exploring the psychological impact of advertising by showing consumers the world from a different perspective.
3. Insect Repellent Innovation - Developing innovative solutions to combat the threat of mosquitoes and other blood-sucking insects.
Industry Implications
1. Advertising and Marketing - Utilizing immersive advertising techniques to create impactful and memorable campaigns.
2. Health and Wellness - Developing new and effective insect repellent products to protect individuals from mosquito-borne diseases.
3. Entertainment and Media - Incorporating psychological marketing concepts into film, television, and interactive experiences to engage and captivate viewers.
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