CGI-Generated Noonoouri Gets Her Voice from Generative AI
Laura McQuarrie — September 9, 2023 — Tech
References: instagram & designtaxi
A few years ago, the marketing landscape was transformed by an influx of virtual influencers and with the rise of generative AI, the entertainment industry is dramatically changing as well, thanks to personalities like Noonoouri.
Noonoouri is a virtual influencer with more than 400,000 followers on Instagram, and she rose to prominence after appearing in fashion shows for luxury labels like Dior, Valentino and Miu Miu. Now, Noonoouri is going from virtual fashion influencer to digital pop star with the power of generative AI. The character recently ventured into the music scene with Dominoes and the song's popularity led Warner Music to offer Noonoouri a recording contract, which makes her the first digital influencer to secure a major record deal.
Noonoouri is a virtual influencer with more than 400,000 followers on Instagram, and she rose to prominence after appearing in fashion shows for luxury labels like Dior, Valentino and Miu Miu. Now, Noonoouri is going from virtual fashion influencer to digital pop star with the power of generative AI. The character recently ventured into the music scene with Dominoes and the song's popularity led Warner Music to offer Noonoouri a recording contract, which makes her the first digital influencer to secure a major record deal.
Trend Themes
1. Virtual Influencers - The rise of virtual influencers like Noonoouri is transforming the marketing landscape, creating opportunities for brands to collaborate with CGI-generated personalities.
2. Generative AI in Entertainment - Generative AI is dramatically changing the entertainment industry, as seen with Noonoouri's transition from virtual fashion influencer to digital pop star.
3. Record Deals for Digital Influencers - Noonoouri's major record deal with Warner Music highlights the increasing trend of digital influencers securing recording contracts, signaling a new era for the music industry.
Industry Implications
1. Fashion - The fashion industry is being disrupted by virtual influencers like Noonoouri as luxury labels collaborate with CGI-generated personalities for their fashion shows.
2. Marketing - The marketing industry is seeing the emergence of virtual influencers, opening up new possibilities for brands to engage with their target audience through CGI-generated personalities.
3. Music - Noonoouri's recording contract with Warner Music showcases the potential for digital influencers to become successful music artists, reshaping the music industry.
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