LG's Virtual Influencer Appeared at a Livestreamed CES Keynote
Ellen Smith — January 12, 2021 — Tech
References: prnewswire & theverge
LG's virtual influencer is making its announcements at CES 2021. The Consumer Electronics Show is home to some of the greatest innovations and product launches of the year, making it the perfect place for a company to flex its creative muscle. Because of COVID-19, the event looks a little different, prompting LG to take a risk when it comes to how they show off what they have planned for the year.
Instead of press releases or using a spokesperson, the company created a virtual influencer, who has been making all of the branded announcements. The influencer, named Reah Keem was showcased during a livestreamed keynote, and went into detail about some of LGs upcoming innovations.
Image Credit: LG
Instead of press releases or using a spokesperson, the company created a virtual influencer, who has been making all of the branded announcements. The influencer, named Reah Keem was showcased during a livestreamed keynote, and went into detail about some of LGs upcoming innovations.
Image Credit: LG
Trend Themes
1. Virtual Influencers - The rise of virtual influencers presents disruptive innovation opportunities for the marketing and advertising industries to explore new ways of engaging with consumers through CGI characters.
2. Livestreamed Marketing - Livestreaming is emerging as a key medium for businesses to showcase their products and services, providing an opportunity for disruptive innovation in the events and entertainment industries, as well as for video production and streaming platforms.
3. Virtual Presenters - The use of virtual presenters opens up opportunities for disruptive innovation in the field of public speaking and event hosting, allowing for new ways to engage audiences through CGI characters and pre-recorded content.
Industry Implications
1. Marketing and Advertising - Virtual influencers can disrupt the traditional means of marketing and advertising, offering new avenues for engagement and creativity in the industry.
2. Events and Entertainment - Livestreaming presents an opportunity for disruptive innovation in the events and entertainment industries, providing a new avenue for engaging audiences and reaching wider audiences.
3. Video Production and Streaming - Livestreaming also presents new opportunities for disruptive innovation in the video production and streaming industries, as businesses look for new ways to showcase their products and services amidst the ongoing pandemic restrictions.
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