Noo-Del Packaging Literally Embodies an Asian Aesthetic
Amelia Roblin — March 1, 2011 — World
References: helenmariabackstrom.blogspot & lovelypackage
I love to look at student design work -- it's so unbounded and so imaginative. Noo-Del packaging by Helen Maria Backstrom embodies a true sense of creativity, treating takeout boxes into works of cultural art.
The Swedish student took the typical form of takeaway cartons and reinterpreted it as a head. Using simple geometric blocks of color, a face was filled in to take the undeniable appearance of a Japanese geisha.
Too perfect was the opportunity to include chopsticks within the container as well. When sealed, Noo-Del packaging has its two top tabs stuck together, surrounding a pair of wooden utensils that create the look of hairpins. When placed in the open box, the implements continue to resemble styling sticks, giving the food container an animated appeal you'll really struggle to recycle once your noodle dish is digested.
The Swedish student took the typical form of takeaway cartons and reinterpreted it as a head. Using simple geometric blocks of color, a face was filled in to take the undeniable appearance of a Japanese geisha.
Too perfect was the opportunity to include chopsticks within the container as well. When sealed, Noo-Del packaging has its two top tabs stuck together, surrounding a pair of wooden utensils that create the look of hairpins. When placed in the open box, the implements continue to resemble styling sticks, giving the food container an animated appeal you'll really struggle to recycle once your noodle dish is digested.
Trend Themes
1. Creative Packaging Design - The trend of using packaging as a canvas for artistic expression is an opportunity for brands to create unique and memorable product experiences.
2. Cultural Influenced Packaging - The trend of integrating cultural elements into packaging design provides an opportunity for brands to connect with diverse consumer groups and tap into cultural nostalgia.
3. Functional Packaging - The trend of incorporating functional elements into packaging design, like including utensils or tools, presents an opportunity for brands to enhance convenience and utility for consumers.
Industry Implications
1. Food and Beverage Packaging - The food and beverage industry has an opportunity to leverage creative packaging design to differentiate their products and create a memorable brand experience.
2. Consumer Goods - The consumer goods industry can capitalize on cultural influenced packaging to resonate with specific target markets and create a sense of authenticity.
3. Restaurant and Takeout Services - The restaurant and takeout industry can explore functional packaging design to improve the customer experience and offer added convenience.
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