'Reformed Characters' Debuted New Beverages for Healthy Hedonists
Daniel Hinde — January 13, 2022 — Keynote Trends
References: reformedcharacters
Non-alcoholic drinks brand Reformed Characters offers a range of bold botanical non-alcoholic drinks for healthy hedonists looking to take a break from booze.
The brand seeks to spark conversation around drinking and both inform and inspire choice around alcohol. According to Reformed Characters, the brand is "for the outright drunk, sober-curious, ‘sober’, and everyone in-between."
The drinks are made with natural botanicals – delicately extracted to preserve the essence and characteristic of each key ingredient. In addition, the beverages are low calorie, low sugar, and contain no additives or preservatives.
Reformed Characters® is all about change and potential within ourselves. That change could be something as life-changing as stopping drinking alcohol completely, or a smaller change like swapping out alcoholic drinks for non-alcoholic alternatives, or a booze-free weekend.
Image Credit: Reformed Characters
The brand seeks to spark conversation around drinking and both inform and inspire choice around alcohol. According to Reformed Characters, the brand is "for the outright drunk, sober-curious, ‘sober’, and everyone in-between."
The drinks are made with natural botanicals – delicately extracted to preserve the essence and characteristic of each key ingredient. In addition, the beverages are low calorie, low sugar, and contain no additives or preservatives.
Reformed Characters® is all about change and potential within ourselves. That change could be something as life-changing as stopping drinking alcohol completely, or a smaller change like swapping out alcoholic drinks for non-alcoholic alternatives, or a booze-free weekend.
Image Credit: Reformed Characters
Trend Themes
1. Botanical Non-alcoholic Drinks - The rise of botanical non-alcoholic drinks presents a disruptive innovation opportunity for beverage companies to tap into the growing health-conscious consumer market.
2. Sober-curious Movement - The sober-curious movement is a trend that beverage companies can leverage to create new products that cater to consumers who are looking for alcohol-free alternatives that still provide a unique drinking experience.
3. Low Sugar, Low Calorie Beverages - The demand for low sugar, low calorie beverages offers an opportunity for beverage companies to create healthier alternatives to traditional sugary drinks that appeal to health-conscious consumers.
Industry Implications
1. Beverage - The beverage industry has an opportunity to disrupt the market by creating innovative botanical, low calorie, and low sugar non-alcoholic drinks that cater to health-conscious consumers.
2. Hospitality - The hospitality industry can cater to the needs of sober-curious consumers by offering non-alcoholic drink menus with unique and flavorful options to provide a personalized experience beyond just water or soda.
3. Wellness - The wellness industry has an opportunity to promote the health benefits of low sugar, low calorie non-alcoholic drinks made with natural botanicals as an alternative to sugary drinks and alcohol.
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