Lyre's Launches Agave Blanco and Agave Reserva in U.S.
Niko Pajkovic — December 14, 2021 — Lifestyle
Leading non-alcoholic spirit brand Lyre's has announced the launch of two new zero-proof tequila alternatives: Agave Blanco and Agave Reserva. Delivered in a classic 700ml format, these high-end, faux-spirit expressions are perfect for tequila-lovers who are looking to cut the booze.
Meticulously crafted, both new expressions evoke flavors of citrus, peppers, spices, oak, and pine. Similar to Lyre's other products, they are also made with natural essences, distillates, and extracts that purposefully match the tastes, textures, and aromas found in a classic alcoholic tequila.
"Lyre’s mission is to offer as many non-alcoholic options as there are alcoholic. The addition of agave spirits uniquely positions Lyre’s in the ‘No and Low’ category and continues to evolve drinking culture towards choice," said Mark Livings, co-founder and CEO of Lyre’s Non-Alcoholic Spirits.
Image Credit: Lyres
Meticulously crafted, both new expressions evoke flavors of citrus, peppers, spices, oak, and pine. Similar to Lyre's other products, they are also made with natural essences, distillates, and extracts that purposefully match the tastes, textures, and aromas found in a classic alcoholic tequila.
"Lyre’s mission is to offer as many non-alcoholic options as there are alcoholic. The addition of agave spirits uniquely positions Lyre’s in the ‘No and Low’ category and continues to evolve drinking culture towards choice," said Mark Livings, co-founder and CEO of Lyre’s Non-Alcoholic Spirits.
Image Credit: Lyres
Trend Themes
1. Zero-proof Spirits - The growing demand for non-alcoholic spirits presents an opportunity to create new zero-proof alternatives for various liquors.
2. Healthy Drinking - Increasing consumer interest in health and wellness creates an opportunity to develop non-alcoholic alternatives to traditional alcoholic drinks.
3. Natural Extracts - The use of natural extracts and distillates to create non-alcoholic versions of traditional alcoholic drinks offers an opportunity to create healthier and more sustainable beverage options.
Industry Implications
1. Alcoholic Beverages - The development of non-alcoholic alternatives to traditional alcoholic drinks presents an opportunity for existing alcoholic beverage companies to diversify their product offerings.
2. Hospitality - The rise in demand for non-alcoholic drinks creates an opportunity for hospitality businesses to expand their beverage menus and cater to a wider range of customers.
3. Health and Wellness - The trend towards healthier drinking options presents an opportunity for health and wellness companies to create and market non-alcoholic beverages as a healthier alternative to traditional alcoholic drinks.
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