Nomenus Quarterly Publishes Original Art at Exceptionally High Price Point
Corinne Guirgis — May 6, 2011 — Luxury
References: nomenusquarterly & tmagazine.blogs.nytimes
A magazine that costs from $2,500 to $6,500 per issue may seem unfathomable and unsellable, but Nomenus Quarterly is quickly becoming one of the most reputable art publications in the world. This extremely expensive publication showcases a healthy mix of previously unpublished or unseen art and photography, along with some well-known works.
The founder, Erik Madigan Heck, is a photographer, film maker and art director from New York whose works are featured regularly in Nomenus, as well as many other publications and galleries. His most recent series for the magazine of model Mary Katrantzou has received mass critical acclaim.
Some argue that the high price point of the magazine may just be a gimmick to bring attention and publicity to the mag, but the diverse and rare body of art and photographs it features is every art collector's dream! And at a print run of only 10 copies, the magazine itself is a collector's item.
The founder, Erik Madigan Heck, is a photographer, film maker and art director from New York whose works are featured regularly in Nomenus, as well as many other publications and galleries. His most recent series for the magazine of model Mary Katrantzou has received mass critical acclaim.
Some argue that the high price point of the magazine may just be a gimmick to bring attention and publicity to the mag, but the diverse and rare body of art and photographs it features is every art collector's dream! And at a print run of only 10 copies, the magazine itself is a collector's item.
Trend Themes
1. High-end Art Magazines - The trend of creating ultra-exclusive and high-priced art magazines that feature rare or never-before-seen art and photography presents a disruptive innovation opportunity for publishers and artists looking to push the boundaries of traditional publishing.
2. Limited Edition Collectibles - The trend of producing extremely limited print runs for niche publications, such as Nomenus Quarterly, presents a disruptive innovation opportunity for publishers and artists who want to appeal to a smaller, yet more discerning audience of collectors.
3. Art as Investment - The trend of creating magazines that double as exclusive art collections presents a disruptive innovation opportunity for artists, publishers, and investors looking to marry the worlds of art and finance and tap into the growing market for alternative investments.
Industry Implications
1. Publishing - The publishing industry can capitalize on the trend of ultra-high-end art magazines by innovating their approach to content curation, incorporating new technologies to enhance reader experiences, and experimenting with new business models that cater to niche audiences of collectors and investors.
2. Fine Art - The fine art industry can capitalize on the trend of high-priced art publications by partnering with publishers to showcase and market exclusive collections of rare and unique works, creating new opportunities for artists to gain exposure and generate revenue beyond traditional gallery sales.
3. Investment - The investment industry can capitalize on the trend of art as investment by exploring new ways to incorporate art into portfolios, developing new financial instruments and products that cater to the art market, and partnering with artists and publishers to identify potential investment opportunities and generate returns for clients.
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