The NOgroni is a Non-Alcoholic Reinterpretation of the Negroni
Laura McQuarrie — October 11, 2019 — Lifestyle
References: seedlipdrinks & delish
The alcohol-free NOgroni from Seedlip was first introduced at The World’s Best Bar Awards in London in 2017 and now, the premium non-alcoholic spirits brand is introducing the product in a bottled format. The colorful non-alcoholic cocktail is packaged in a small size that shares just two servings, which is perfect for a single occasion of mindful drinking. The refreshing option is appealing to both non-drinkers and those who want to cut down their consumption of alcohol.
The NOgroni offers a fresh new take on a Negroni prepared with Seedlip's alcohol-free distilled spirit, Spice 94, and Æcorn bitters and aperitifs. Enjoying the non-alcoholic cocktail is as easy as ever, as it can be poured over ice, stirred and garnished with a slice or a wedge of orange.
The NOgroni offers a fresh new take on a Negroni prepared with Seedlip's alcohol-free distilled spirit, Spice 94, and Æcorn bitters and aperitifs. Enjoying the non-alcoholic cocktail is as easy as ever, as it can be poured over ice, stirred and garnished with a slice or a wedge of orange.
Trend Themes
1. Bottled Non-alcoholic Cocktails - Opportunity for brands to capitalize on the growing trend of alcohol-free alternatives by offering bottled versions of popular cocktails.
2. Mindful Drinking - Increasing demand for non-alcoholic options presents an opportunity for businesses to cater to consumers looking to reduce their alcohol consumption.
3. Alcohol-free Spirits - The rise of alcohol-free distilled spirits allows for innovative cocktail creations that provide a non-alcoholic alternative without compromising flavor.
Industry Implications
1. Beverage - Beverage industry can create and market bottled non-alcoholic cocktails to tap into the growing demand for alcohol-free alternatives.
2. Hospitality - Restaurants, bars, and hotels can cater to the mindful drinking trend by offering a diverse selection of non-alcoholic cocktails on their menus.
3. Alcohol Alternatives - Alcohol-free spirits companies can expand their product offerings to include pre-bottled versions of popular cocktails like the NOgroni.
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