The Tuscan Tree Aperitivo is Targeted Towards Negroni Drinkers
Michael Hemsworth — February 24, 2021 — Marketing
References: tuscan-tree & conveniencestore
The Tuscan Tree non-alcoholic spirit has been developed by The Bloomsbury Club UK as a new option for Negroni drinkers in search of a different way to enjoy the flavor experience. The product maintains a 0% ABV that has been distilled and infused with blood orange juice as well as Italian sparkling wine along with a series of botanical distillates. These ingredients work together to create a spirit-inspired product that is perfect for being served with a light mixer.
The Tuscan Tree non-alcoholic spirit was explained further by Founder of The Bloomsbury Club UK Carl Stephenson who said, "The launch of Tuscan Tree is the next instalment of our non-alcoholic strategy, following hot on the heels of the launch of Kvîst last year, sales of which far exceeded our expectations, particularly across the e-commerce sector. We are excited to be offering the trade an authentic, competitively priced non-alcoholic Aperitivo, which we feel will have year-round appeal; as a spritz in the Spring and Summer, and in Negroni-style mocktails in the colder months. We are focused on building a brand which has long-term relevance within the Low and No category.”
The Tuscan Tree non-alcoholic spirit was explained further by Founder of The Bloomsbury Club UK Carl Stephenson who said, "The launch of Tuscan Tree is the next instalment of our non-alcoholic strategy, following hot on the heels of the launch of Kvîst last year, sales of which far exceeded our expectations, particularly across the e-commerce sector. We are excited to be offering the trade an authentic, competitively priced non-alcoholic Aperitivo, which we feel will have year-round appeal; as a spritz in the Spring and Summer, and in Negroni-style mocktails in the colder months. We are focused on building a brand which has long-term relevance within the Low and No category.”
Trend Themes
1. Non-alcoholic Spirits - Developing non-alcoholic spirits is becoming a popular trend to cater to those who want to enjoy the flavor experience of popular drinks without the alcohol content.
2. Botanical Distillates - Using botanical distillates to create unique and bold flavors is a trend that can disrupt the alcoholic beverage industry and provide new, innovative options for consumers.
3. Low and No Category - Creating products within the low and no alcohol categories provides opportunities for companies to cater to a growing market of health-conscious consumers who still want to enjoy tasteful drinks.
Industry Implications
1. Alcoholic Beverage Industry - Non-alcoholic beverages pose a threat to the alcoholic beverage industry and companies should consider investing in creating non-alcoholic options to meet changing consumer demands.
2. Hospitality Industry - Restaurants, bars, and hotels targeting health-conscious consumers can innovate their menus by offering non-alcoholic cocktails and building a unique selling point in a growing market.
3. E-commerce Industry - Sales of non-alcoholic spirits have shown strong growth in e-commerce, which can be a lucrative opportunity for businesses to meet consumer needs in a convenient online shopping environment.
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