The No Normal Coffee is the World's First Coffee in a Tube
References: gearpatrol & go.skimresources
The No Normal Coffee is a unique caffeine alternative as it is the world's first coffee in a tube. Created by the Swiss startup company, the concept of ultra-portable coffee came to fruition when founders Alexander Härberlin and Philippe Greinacher were involved in a hiking trip in the Swiss Alps.
It is a coffee paste that ensures quality and consistency, catering specifically to the convenience of adventures who do not want to compromise the drink's flavor. The No Normal coffee is made from 100% Fair Trade Arabica beans that are sourced from Colombia. To add a sweeter taste, there is the addition of organic Swiss beet sugar which all comes together with a rich dark roast experience.
Image Credit: No Normal
It is a coffee paste that ensures quality and consistency, catering specifically to the convenience of adventures who do not want to compromise the drink's flavor. The No Normal coffee is made from 100% Fair Trade Arabica beans that are sourced from Colombia. To add a sweeter taste, there is the addition of organic Swiss beet sugar which all comes together with a rich dark roast experience.
Image Credit: No Normal
Trend Themes
1. Ultra-portable Drink Innovations - Compact and convenient, ultra-portable coffee paste redefines on-the-go caffeine consumption for active lifestyles.
2. Eco-conscious Ingredients - The use of 100% Fair Trade Arabica beans and organic Swiss beet sugar highlights a growing focus on sustainable sourcing and production.
3. Flavor Consistency Technology - Developing methods that ensure consistent flavor across portable formats presents a shift in consumer expectations for quality in convenience products.
Industry Implications
1. Outdoor Recreation - The hiking and adventure market is poised to embrace compact consumables that offer convenience without sacrificing quality.
2. Sustainable Food Production - Providers prioritizing ethically sourced ingredients are gaining traction in the expanding conscious consumer market.
3. Food Packaging - Innovative packaging solutions for consumables like tubed coffee pastes are transforming how packaging is designed for convenience and sustainability.
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