Lect Up Lenses Ad Implies Everything Will Look Bigger
Vincent Salera — January 27, 2009 — Marketing
References: adsoftheworld
Who needs a bionic eye when you have these contact lenses? These two ads for Lect Up Lenses are very clever and do a GREAT job in sending the message that you really will see clearly with their product.
Not surprisingly, I always find that humor is a great way to captivate attention.
This creative contact lens ad was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz.
Not surprisingly, I always find that humor is a great way to captivate attention.
This creative contact lens ad was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz.
Trend Themes
1. Magnification Contact Lenses - Magnification contact lenses provide a disruptive innovation opportunity for vision care companies to develop products that cater to people with low vision.
2. Humor-driven Ad Campaigns - Humor-driven ad campaigns provide a disruptive innovation opportunity for creative agencies to develop campaigns that appeal to a wider audience.
3. Image Enhancement Technology - Image enhancement technology provides a disruptive innovation opportunity for companies to develop products that improve the clarity of vision.
Industry Implications
1. Vision Care - The vision care industry can leverage magnification contact lenses to provide innovative eye care solutions to people with vision impairments.
2. Creative Advertising - Creative advertising firms can leverage humor-driven ad campaigns to engage the audience and help businesses to establish strong brand recognition.
3. Technology - Companies working on image enhancement technology can develop more innovative vision solutions, such as updated contact lenses and eyeglasses.
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