No Nasties Makes Fairly Traded Organic Cotton Shirts in India
Rebecca Byers — July 6, 2012 — Social Good
References: nonasties.in & pinterest
No Nasties is a Mumbai-based social enterprise making tees that are both organic and fairly traded. The tees are entirely sustainable, from seeds free from genetic modification and pesticides or fertilizers, to the use of water-based dyes in manufacturing, and are backed by the social brand's 100% happiness guarantee.
No Nasties aims to meet consumers halfway by providing designs that speak to their lifestyle and sensibilities while also offering a viable alternative to the unsustainable economy in India that amounts to a high pollution from the use of pesticides and other chemicals, child labor and a devastating suicide rate amongst farmers.
The brand has also gathered a small community of talented designers that cultivate a supply of original, exclusive prints.
Contact Information
No Nasties website
No Nasties on Facebook
No Nasties on Twitter
No Nasties on Pinterest
No Nasties aims to meet consumers halfway by providing designs that speak to their lifestyle and sensibilities while also offering a viable alternative to the unsustainable economy in India that amounts to a high pollution from the use of pesticides and other chemicals, child labor and a devastating suicide rate amongst farmers.
The brand has also gathered a small community of talented designers that cultivate a supply of original, exclusive prints.
Contact Information
No Nasties website
No Nasties on Facebook
No Nasties on Twitter
No Nasties on Pinterest
Trend Themes
1. Fairly Traded Fashion - Disruptive innovation opportunity: Develop a platform or marketplace that connects consumers with fair trade fashion brands, providing transparency and assurance of ethical sourcing.
2. Sustainable Apparel - Disruptive innovation opportunity: Create a technology that enables the production of sustainable apparel at a larger scale without compromising on quality or aesthetics.
3. Community-driven Design - Disruptive innovation opportunity: Build an online platform that brings together talented designers from around the world to collaborate and create original, exclusive prints for ethical fashion brands.
Industry Implications
1. Fashion E-commerce - Disruptive innovation opportunity: Develop an AI-powered fashion e-commerce platform that curates and promotes sustainable and ethical fashion brands, providing personalized recommendations to consumers.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development to create eco-friendly textiles that are not only sustainable but also cost-effective for mass production, revolutionizing the textile manufacturing industry.
3. Socially Responsible Brands - Disruptive innovation opportunity: Establish a consulting firm that helps conventional brands transition towards more ethical and sustainable practices, enabling them to capture the growing market demand for socially responsible products.
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