Naturhemp Aims to Change the Negative Perception of Hemp Fabric
Bryce Mason — May 10, 2022 — Social Good
References: kickstarter
Naturhemp was invented by Miyrem, a fashion designer out of Berlin, Germany, who has a passion for creating durable and sustainable hemp shirts.
She hopes her stylish yet straightforward designs can change the negative perception hemp clothing has received over the years. The shirts were all farmed using a natural irrigation system and blended with lotus flowers. There is no use of modified seeds or defoliants in the products.
These incredibly lightweight shirts were made to last centuries in efforts to save our planet. Although they are durable, they are not rugged. These shirts are silky smooth and are said to get better with age.
The brand hopes to shine a light on the benefits of hemp fabric many people aren't aware of. Those interested in creating sustainable change that can help our planet can find out more on the Kickstarter site.
Image Credit: NaturHemp
She hopes her stylish yet straightforward designs can change the negative perception hemp clothing has received over the years. The shirts were all farmed using a natural irrigation system and blended with lotus flowers. There is no use of modified seeds or defoliants in the products.
These incredibly lightweight shirts were made to last centuries in efforts to save our planet. Although they are durable, they are not rugged. These shirts are silky smooth and are said to get better with age.
The brand hopes to shine a light on the benefits of hemp fabric many people aren't aware of. Those interested in creating sustainable change that can help our planet can find out more on the Kickstarter site.
Image Credit: NaturHemp
Trend Themes
1. Sustainable Clothing - The trend of using hemp as a sustainable fabric alternative could disrupt the traditional apparel industry by promoting eco-friendly materials.
2. Eco-friendly Fashion - The trend of creating fashionable and sustainable clothing could lead to disruptive innovation opportunities in the fashion industry, particularly in e-commerce and marketing of eco-friendly products.
3. Circular Economy - The trend of using hemp fabric for long-lasting clothing that can endure for centuries could create a circular economy by reducing fast fashion and promoting a more sustainable clothing industry.
Industry Implications
1. Fashion - The fashion industry could capitalize on the trend of using hemp as a sustainable fabric alternative and incorporate eco-friendly materials in their production process.
2. Agriculture - The agriculture industry could explore the potential of natural irrigation systems and non-genetically modified crops for sustainable and environmentally-friendly farming.
3. Environmentalism - The environmental industry could benefit greatly from promoting the use of sustainable hemp fabrics and supporting circular economy practices in the fashion and textile industries.
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