Nature Nate's Launches New Ad Campaign, 'Ingredients: Honey'
Niko Pajkovic — January 13, 2022 — Marketing
References: naturenates & theshelbyreport
Nature Nate's Honey Company has announced the launch of a new brand awareness campaign titled 'Ingredients: Honey.' According to the company, the new ad push aims to "remind consumers about the natural goodness of pure honey" by highlighting its versatile use-value.
The campaign will consist of an integrated cross-media push from LERMA, a branding and creative agency based in Dallas, Texas. The roll-out will include a blend of streaming audio ads, out-of-home signage, and paid social, which will launch in January.
“One of the top reasons consumers don’t eat honey is because they simply don’t think about it, so we are going to grab consumers’ attention with disruptive ads using our signature bright orange honey bottle and smart, bold one-liners,” said the VP of Marketing at Nature Nate’s, Becca May.
Image Credit: Nature Nate's
The campaign will consist of an integrated cross-media push from LERMA, a branding and creative agency based in Dallas, Texas. The roll-out will include a blend of streaming audio ads, out-of-home signage, and paid social, which will launch in January.
“One of the top reasons consumers don’t eat honey is because they simply don’t think about it, so we are going to grab consumers’ attention with disruptive ads using our signature bright orange honey bottle and smart, bold one-liners,” said the VP of Marketing at Nature Nate’s, Becca May.
Image Credit: Nature Nate's
Trend Themes
1. Cross-media Honey Advertisements - Companies can leverage cross-media advertising, such as streaming audio ads, out-of-home signage, and paid social, to raise awareness of the natural goodness of pure honey.
2. Disruptive Branding for Honey - Honey companies can use bold and smart one-liners, as well as unique packaging, to stand out in the market and increase brand recognition.
3. Utilizing Honey's Versatility in Marketing - Honey companies can market the product's versatility as an ingredient in cooking, a natural sweetener, and a health supplement to target a wider range of consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can use honey as a natural sweetener and versatile ingredient in their offerings to appeal to health-conscious consumers.
2. Advertising and Marketing - Marketing agencies can create bold and disruptive campaigns for honey brands to raise awareness and drive sales in the market.
3. Health and Wellness - Honey companies can position their products as a healthier, natural alternative to traditional sweeteners and supplements to appeal to consumers looking for natural options.
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