This Remote-Controlled Robotic Bird Provides Nivea Sun Protection
Laura McQuarrie — July 9, 2016 — Marketing
'Care from the Air' introduces an unconventional and unexpected way for people at the beach to receive Nivea sun protection. A remote-controlled robotic seagull drone was flown across the beach in order to dispense sun protection cream to those spending time exposed to harmful UV rays.
In the past, Nivea has introduced a number of different ways to encourage sun protection at the beach. A few of these examples have included a doll with skin reddens with increased exposure to sunlight, water slides that coat kids in sunscreen and wearable sun protection bracelets. Since it can be a challenge for parents to apply adequate sun protection to their children as it is needed, these methods introduce alternatives to simply squeezing product out of a bottle.
In the past, Nivea has introduced a number of different ways to encourage sun protection at the beach. A few of these examples have included a doll with skin reddens with increased exposure to sunlight, water slides that coat kids in sunscreen and wearable sun protection bracelets. Since it can be a challenge for parents to apply adequate sun protection to their children as it is needed, these methods introduce alternatives to simply squeezing product out of a bottle.
Trend Themes
1. Robotic Sunscreen Dispensers - The use of remote-controlled drones to dispense sunscreen introduces a disruptive innovation in sun protection.
2. Interactive Sun Protection Products - Products like dolls, water slides, and wearable bracelets provide alternative methods for applying sun protection and disrupt the traditional bottle-squeezing approach.
3. Technological Sun Safety Solutions - Incorporating technology-based solutions, such as robotic birds, into sun safety practices offers new opportunities for effective sun protection.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore the development of robotic sunscreen dispensers to enhance their product offerings and customer experience.
2. Children's Products - The children's products industry can tap into interactive sun protection solutions like dolls and water slides to provide parents with convenient options for protecting their children from UV rays.
3. Outdoor Technology - The outdoor technology industry can capitalize on technological advancements, such as robotic birds, to create innovative sun safety solutions for outdoor enthusiasts.
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