Deliveroo's Dedicated Spot & Song Deters Hungry Birds at the Beach
Laura McQuarrie — July 23, 2022 — Lifestyle
References: campaignlive & mirror
Birds at the beach can be a real nuisance when people are just trying to refuel with a quick bite and to solve the problem of people getting swooped on by a hungry seagull, Deliveroo created designated Chipwatch Zones and an anti-bird song. The food delivery platform teamed up with experts from Exeter University to create a song to distract the birds so that beach-goers and picnickers remain safe while they snack.
Deliveroo recognizes the popularity of al fresco dining in the summer and it created versatile solutions for saving people from gulls. Aisha Jefferson at Deliveroo says, "If you’re worried about food-snatching seagulls, our Chipwatch crew will be on hand to protect you from having to share your food with our flying friends. If the beach isn’t your thing but you still find yourself covering your snacks, we’ve curated a music track that will safely distract and deter seagulls from pinching your food."
Deliveroo recognizes the popularity of al fresco dining in the summer and it created versatile solutions for saving people from gulls. Aisha Jefferson at Deliveroo says, "If you’re worried about food-snatching seagulls, our Chipwatch crew will be on hand to protect you from having to share your food with our flying friends. If the beach isn’t your thing but you still find yourself covering your snacks, we’ve curated a music track that will safely distract and deter seagulls from pinching your food."
Trend Themes
1. Bird Distracting Songs - Incorporating music or sounds to distract birds could be a disruptive innovation opportunity in the field of animal control.
2. Designated Eating Zones - Creating designated eating zones to prevent bird interference could be a disruptive innovation opportunity in the hospitality industry, particularly for outdoor dining establishments.
3. Bird Repellent Accessories - Developing bird repellent accessories, such as hats or umbrellas, could be a disruptive innovation opportunity in the fashion industry for beach-goers and picnickers.
Industry Implications
1. Food Delivery - Companies in the food delivery industry could consider creating strategies for protecting their customers from bird interference when consuming their products in outdoor public spaces.
2. Animal Control - The development of new and innovative ways to deter birds in public spaces could be an opportunity for companies in the animal control industry.
3. Hospitality - Businesses in the hospitality industry, such as beachside cafes, restaurants, and outdoor dining establishments, could benefit from creating designated eating zones to protect their customers from bird interference.
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