Pilot Flying J Left Arm Sunscreen Prevents Driver's Tan
Michael Hemsworth — August 3, 2023 — Marketing
References: pilotflyingj & csnews
The Pilot Flying J Left Arm Sunscreen has been created by the travel center brand to provide professional drivers and summer travelers with a way to avoid the quintessential Driver's Tan. The sunscreen is being offered in two-ounce bottles and boasts a 30 SPF to help drivers simply slather it on before getting behind the wheel to avoid the left arm tan that comes with driving for extended periods. The sunscreen is being offered for free both in-store and online, and comes with a carabiner keychain to make it as easy as possible for drivers to keep it accessible.
The Pilot Flying J Left Arm Sunscreen is being launched alongside a fuel promotion, which will provide customers with 10-cents off every gallon when they text SAVE10 to 26494.
The Pilot Flying J Left Arm Sunscreen is being launched alongside a fuel promotion, which will provide customers with 10-cents off every gallon when they text SAVE10 to 26494.
Trend Themes
1. Free Sunscreen Promotion - The Pilot Flying J Left Arm Sunscreen is being offered for free both in-store and online, providing a convenient way for drivers to protect themselves from the sun while on the road.
2. Preventing the Driver's Tan - The Pilot Flying J Left Arm Sunscreen is specifically designed to prevent the quintessential Driver's Tan by offering a 30 SPF solution that can be easily applied before getting behind the wheel.
3. Convenience Store Sunscreen - The Pilot Flying J Left Arm Sunscreen is a unique offering in the convenience store industry, providing travelers with an accessible and complimentary sun protection solution.
Industry Implications
1. Travel Centers - The Pilot Flying J Left Arm Sunscreen is a valuable addition to the travel center industry, enhancing the convenience and safety measures available for professional drivers and summer travelers.
2. Retail - The free sunscreen promotion by Pilot Flying J showcases a potential disruptive innovation opportunity for retailers to offer complimentary products to enhance the overall customer experience.
3. Automotive - The Pilot Flying J Left Arm Sunscreen addresses a specific need within the automotive industry by preventing drivers from getting a tan on their left arm, offering potential opportunities for sunscreen companies to collaborate with car manufacturers.
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