Cup Noodles Stir Fry is the Brand's First Soupless Cup
Laura McQuarrie — January 14, 2021 — Lifestyle
References: nissinfoods & prnewswire
Cup Noodles Stir Fry is the first soupless cup from the Nissin Foods brand and it shares a convenient way for consumers to enjoy Asian-inspired flavored like hot garlic chicken and teriyaki chicken. The microwavable noodle cups are filled with vegetables like cabbage and green beans and the recipes are free from artificial flavors and added MSG. At a time when people are eating more meals at home, these options help to provide quick and easy mealtime choices.
To introduce the new stir-fry noodle cups in a fun way, and mark the brand's 50th anniversary, Cup Noodles is teaming up with WWE Superstars. Asuka and The Miz will be bringing "fun noodle antics" to virtual company meetings.
Image Credit: Nissin Foods
To introduce the new stir-fry noodle cups in a fun way, and mark the brand's 50th anniversary, Cup Noodles is teaming up with WWE Superstars. Asuka and The Miz will be bringing "fun noodle antics" to virtual company meetings.
Image Credit: Nissin Foods
Trend Themes
1. Soupless Cups - The introduction of soupless cups provides an opportunity for brands to create and innovate new noodle-based meals that are convenient and easy to prepare.
2. Asian-inspired Convenience - Brands that emphasize Asian-inspired flavors and convenience, like cup noodles, can capture the attention of busy consumers looking for fast and easy meal options.
3. Celebrity Collaborations - Teaming up with celebrities or influencers can create buzz and engagement for new products, and companies can leverage this in virtual meeting settings.
Industry Implications
1. Quick Meals - Companies in the quick meal industry can create new innovative meal options like noodle-based stir-fry cups to meet consumer demand for convenience and flexibility in mealtime.
2. Packaged Foods - With the rise of at-home meal consumption, companies in the packaged foods industry have an opportunity to create and market easy to prepare and convenient options like the new cup noodles stir-fry cups.
3. Virtual Meetings - As virtual meetings continue to become commonplace, brands can explore collaborations with celebrities or influencers to create memorable and engaging experiences that connect with consumers.
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