The Nissin Instant Noodles Museum Opens in Yokohama
Michael Hines — September 23, 2011 — Lifestyle
References: metro & uniquedaily
If you love instant noodles as much as I do, then the Nissin Instant Noodles Museum is sure to instill excitement. Nissin Foods has opened up a museum in Yokohama, Japan, dedicated entirely to one of the world's most delicious and cheapest treats, instant noodles.
The Nissin Instant Noodles Museum was opened to celebrate the company's 40-year anniversary. The museum sits on an impressive 10,000 sq. meters, and features various exhibits and attractions. Perhaps the best part of the museum is its 'Make Your Own Flavor' section that lets patrons create a unique flavor from the thousands offered by Nissin. It may be hard to believe, but this isn't the first Nissin Instant Noodles Museum opened in Japan. The company opened a similar sanctuary in Osaka back in 1999. Here's hoping the company opens an American museum sometime soon.
The Nissin Instant Noodles Museum was opened to celebrate the company's 40-year anniversary. The museum sits on an impressive 10,000 sq. meters, and features various exhibits and attractions. Perhaps the best part of the museum is its 'Make Your Own Flavor' section that lets patrons create a unique flavor from the thousands offered by Nissin. It may be hard to believe, but this isn't the first Nissin Instant Noodles Museum opened in Japan. The company opened a similar sanctuary in Osaka back in 1999. Here's hoping the company opens an American museum sometime soon.
Trend Themes
1. Instant Noodle Tourism - Opportunity for the hospitality industry to capitalize on the growing trend of food tourism by offering instant noodle-themed tours and lodging.
2. Personalized Food Experience - Opportunity for food companies to offer consumers a chance to create their own unique flavor and engage with their brand through interactive experiences.
3. Corporate Museum Hype - Opportunity for companies to create branded museums and interactive experiences to celebrate company milestones and engage with customers.
Industry Implications
1. Hospitality Industry - The hospitality industry can benefit from offering instant noodle-themed tours and lodging as part of the growing trend of food tourism.
2. Food Companies - Food companies have an opportunity to engage consumers with their brand and offer a personalized food experience through interactive experiences, like flavor creation, similar to the Nissin Instant Noodles Museum.
3. Corporate Event Industry - The corporate event industry can benefit from offering branded museums and interactive experiences to celebrate company milestones and offer hands-on engagement for customers.
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