The North Face Drops a Movement-Focused Women's Collection
References: thenorthface & hypebae
The North Face has released a new addition to the ‘NSE’ collection that celebrates the body and the importance of creative expression.
‘NSE’ stands for ‘Never Stop Exploring,’ aiming to provide substantial support so consumers can get through the day without any hiccups. A mixture of lounge and sportswear, the collection puts comfort at the heart of its campaign. The women's drop comes soon after The North Face's Earth Month collection with Online Ceramics.
Icy blue and peach tones are accented by black shades and The North Face branding. Collection highlights like the ‘Phlego Track Top’ and ‘Base Camp Circle Bag’ are offered in white, apricot, and black.
The collection is available now online and in The North Face stores.
Image Credit: The North Face
‘NSE’ stands for ‘Never Stop Exploring,’ aiming to provide substantial support so consumers can get through the day without any hiccups. A mixture of lounge and sportswear, the collection puts comfort at the heart of its campaign. The women's drop comes soon after The North Face's Earth Month collection with Online Ceramics.
Icy blue and peach tones are accented by black shades and The North Face branding. Collection highlights like the ‘Phlego Track Top’ and ‘Base Camp Circle Bag’ are offered in white, apricot, and black.
The collection is available now online and in The North Face stores.
Image Credit: The North Face
Trend Themes
1. Movement-focused Apparel - This trend offers opportunities for companies to combine comfort and creative expression in clothing to provide significant support for consumers.
2. Lounge-sportswear Fusion - Combining lounge-wear and sportswear creates opportunities for innovative and comfortable clothing.
3. Branded Athleisure - Adding brand recognition to athleisure clothing offers opportunities for companies to tap into the lucrative activewear market.
Industry Implications
1. Apparel and Fashion Industry - This industry can capitalize on the trend of movement-focused apparel by combining comfort and creative expression.
2. Sportswear and Activewear Industry - The sportswear and activewear industry can benefit from the trend of lounge-sportswear fusion by providing innovative clothing options that can be worn both in and out of the gym.
3. Branding and Marketing Industry - The branding and marketing industry can benefit from the trend of branded athleisure by leveraging the popularity of activewear and enhancing brand recognition.
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