Nike Reinvents the Popular 'Cortez' Silhouette for New Nike SB Low
The 1972 Nike ‘Cortez’ remains one of the brand’s most popular silhouettes, which is why it makes sense that Nike would want to carry on the legacy of such an iconic sneaker. The Nike ‘Cortez’ is fusing with the Nike SB skate shoe to bring you the new ‘Blue Ribbon BRSB,’ a new reimagining of the classic shoe.
Nike attributes the success of the ‘Cortez’ sneaker to its theatrical roots in the ‘Forrest Gump’ cross country scene, but also as a symbol of Los Angeles culture. The ‘Cortez’ was the first track shoe created by the brand with the red, white, and blue palette, so Nike intentionally crafted the ‘BRSB’ with the same color scheme.
Equipped with a white midsole and outsole, a red, submerged lateral Swoosh, and cream-colored suede are just some of the design elements that the ‘BRSB’ features. Fittingly named after the company’s initial name, ‘Blue Ribbon Sports,’ the new ‘BRSB’ sneaker is sure to live up to its legacy.
Image Credit: Nike
Nike attributes the success of the ‘Cortez’ sneaker to its theatrical roots in the ‘Forrest Gump’ cross country scene, but also as a symbol of Los Angeles culture. The ‘Cortez’ was the first track shoe created by the brand with the red, white, and blue palette, so Nike intentionally crafted the ‘BRSB’ with the same color scheme.
Equipped with a white midsole and outsole, a red, submerged lateral Swoosh, and cream-colored suede are just some of the design elements that the ‘BRSB’ features. Fittingly named after the company’s initial name, ‘Blue Ribbon Sports,’ the new ‘BRSB’ sneaker is sure to live up to its legacy.
Image Credit: Nike
Trend Themes
1. Track Sneaker Mashups - The new 'Blue Ribbon BRSB' sneaker merges the classic Nike 'Cortez' silhouette with the Nike SB skate shoe, presenting opportunities for more innovative hybrid sneaker designs.
2. Retro Athletic Revivals - Reimagining popular retro athletic footwear like the Nike 'Cortez' is becoming a trend in the sneaker industry, and could lead to a renewed interest in classic models.
3. Color Scheme Continuations - Reusing iconic color palettes from classic sneaker designs like the red, white, and blue of the Nike 'Cortez' can lead to fresh designs that appeal to both nostalgic and contemporary consumers.
Industry Implications
1. Athletic Footwear - The merger of the Nike 'Cortez' and Nike SB skate shoe could inspire other athletic footwear brands to experiment with hybrid designs and push the boundaries of what's possible in sneaker design.
2. Fashion and Apparel - The trend of reimagining retro athletic footwear offers opportunities for fashion and apparel brands to incorporate vintage elements into their designs and tap into consumer nostalgia.
3. Entertainment and Media - Pop culture references like the 'Forrest Gump' cross country scene, which featured the Nike 'Cortez,' can inspire opportunities for entertainment and media brands to collaborate on sneaker designs that resonate with fans of iconic movies and TV shows.
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