CLOT Gives the Nike Cortez Sneaker Model a New Makeover
References: highsnobiety
Nike's Cortez sneaker model continues to celebrate its 50th anniversary and now Edison Chen's brand CLOT gives the silhouette a new design update. Online images released by Edison Chen show that the shoe is detailed with a covered design -- there are three colorways that will launch.
This includes the Black White, which was unveiled on Instagram, followed by a Black Varsity Maize, and the notable Forrest Gump colorway palette. The silhouette seems to have a 'shielded' look that covers most of the shoe and liberates the laces. It has a slight touch of white leather throughout the upper and sees the Swoosh branding peaking through from the covers along the sides in a contrasting look.
Image Credit: CLOT, @Edisonchen
This includes the Black White, which was unveiled on Instagram, followed by a Black Varsity Maize, and the notable Forrest Gump colorway palette. The silhouette seems to have a 'shielded' look that covers most of the shoe and liberates the laces. It has a slight touch of white leather throughout the upper and sees the Swoosh branding peaking through from the covers along the sides in a contrasting look.
Image Credit: CLOT, @Edisonchen
Trend Themes
1. Covered Sneakers - CLOT's innovative design update of covering the Nike Cortez sneakers creates a unique and stylish twist on a classic shoe.
2. Limited Edition Sneakers - Celebrating the 50th anniversary of the Nike Cortez silhouette with limited edition designs is a great way to cater to sneaker enthusiasts who value exclusivity and rarity.
3. Collaboration Sneakers - Collaboration between brands like CLOT and Nike is a perfect example of combining individual strengths and creating new and exciting products with a wider reach.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trend of limited edition sneakers by partnering with popular sneaker brands to create exclusive designs that can appeal to sneaker enthusiasts and generate buzz.
2. Sports Industry - The innovative changes of the Nike Cortez silhouette may influence other sports companies to continue to incorporate the latest fashion trends into their product designs.
3. Retail Industry - The limited supply of these anniversary-themed sneakers and the exclusivity factor can drive sales for the retail industry, especially through carefully planned releases and marketing campaigns.
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