Dole Partnered with Artist David Datuna on an NFT Series
Laura McQuarrie — April 28, 2021 — Social Good
References: dolesunshine & prnewswire
The Dole Sunshine Company teamed up with artist David Datuna to create an NFT series inspired by its vision of Sunshine for All. The collection recalls Datuna's consumption of a banana at Art Basel Miami Beach in 2019, which led him to be called The Hungry Artist.
The five-part NFT series focuses on the connection between nutrition and food security and the works feature Datuna's signature lens technique. Together, the art series represents "people coming together to take a bite out of hunger" and it will go up for display at a virtual gallery.
The collaborative NFT series will soon be available on Rarible and the auction will help to bring awareness to food insecurity and malnutrition worldwide. Funds raised through the auction of the digital assets will support Boys & Girls Clubs.
The five-part NFT series focuses on the connection between nutrition and food security and the works feature Datuna's signature lens technique. Together, the art series represents "people coming together to take a bite out of hunger" and it will go up for display at a virtual gallery.
The collaborative NFT series will soon be available on Rarible and the auction will help to bring awareness to food insecurity and malnutrition worldwide. Funds raised through the auction of the digital assets will support Boys & Girls Clubs.
Trend Themes
1. Nft-based Social Causes - Opportunity to partner with artists and organizations for promoting social causes and public awareness through NFTs.
2. Health-themed NFT Art - Opportunity to create NFT artworks on the theme of health and food security.
3. Virtual Art Galleries - Opportunity to create and curate virtual art exhibitions that can be accessed from anywhere in the world.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage companies to collaborate with artists to create NFT artworks that promote food security and nutrition.
2. Non-profit Organizations - Opportunity for non-profit organizations to utilize NFTs to raise funds and create awareness for social and public welfare causes.
3. Art Industry - Opportunity for the art industry to disrupt the traditional gallery business model by curating digital art shows and enhancing accessibility of artworks with NFTs.
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