Newcastle Beer Mocks the Latest Stella Artois Ad with 'No Bollocks'
Shiori Mine — April 7, 2012 — Marketing
References: newcastlebrown & brandingmagazine
Billboard wars continue to appear on the advertising skyline as Newcastle Beer mocks Stella Artois with their latest campaign. The hand-painted billboard that currently towers above the street is now sharing its space with the British-based brewery. Droga5, the agency behind the campaign has decided to poke fun at Stella's "It's a chalice, not a glass" slogan and returned with their audacious response, "Who uses the word 'Chalice'?"
Billboard wars are nothing new as we've seen other major brands such as Samsung and Audi take on their competitors through these cheeky tactics. However, it is certainly an entertaining commentary to the innovative nature of advertising and competition. So, whose side are you on -- Team Newcastle or Team Stella?
Billboard wars are nothing new as we've seen other major brands such as Samsung and Audi take on their competitors through these cheeky tactics. However, it is certainly an entertaining commentary to the innovative nature of advertising and competition. So, whose side are you on -- Team Newcastle or Team Stella?
Trend Themes
1. Billboard Wars - The trend of billboard wars between major brands provides opportunities for disruptive advertising campaigns.
2. Mocking Competitors - Mocking competitor advertising campaigns provides opportunities for brands to showcase their products or services in an entertaining and engaging way.
3. Cheeky Advertising - Cheeky advertising tactics provide opportunities for brands to stand out in a crowded advertising space and differentiate themselves from competitors.
Industry Implications
1. Alcohol Beverages - Alcohol beverage companies can use billboard wars and cheeky advertising tactics to showcase their products in a unique and engaging way.
2. Consumer Electronics - Consumer electronics companies can leverage billboard wars to showcase the innovative features of their products compared to competitors.
3. Automotive - Automotive companies can use billboard wars to showcase the features and benefits of their vehicles compared to competitors in an entertaining and engaging way.
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