Be Pop is a New Soda Brand with Sparkling Packaging and Products
Michael Hemsworth — September 14, 2016 — Lifestyle
References: estudiocaxa.br & packageinspiration
With a label and branding designed by Caxa, Be Pop is a new soda brand that focuses on a natural product and a vibrant experience. Created using fruit juices that have been combined with sparkling water, Be Pop highlights a handmade process and a natural product composition.
The Be Pop lineup of sodas includes such flavors as Guarana, Lemon Lime, Orange, Cucumber and Raspberry Lime. The effervescently tasty flavors speak to a burgeoning consumer demographic that is focused on natural products rather than the traditional offerings from the major soda brands.
The Be Pop new soda brand features glass bottle packaging and a pop-off top that helps to make the ritual of consuming the product more akin to the soda consumption process of yesteryear.
The Be Pop lineup of sodas includes such flavors as Guarana, Lemon Lime, Orange, Cucumber and Raspberry Lime. The effervescently tasty flavors speak to a burgeoning consumer demographic that is focused on natural products rather than the traditional offerings from the major soda brands.
The Be Pop new soda brand features glass bottle packaging and a pop-off top that helps to make the ritual of consuming the product more akin to the soda consumption process of yesteryear.
Trend Themes
1. Natural Artisanal Soda - Disruptive innovation opportunity: Create a line of natural artisanal sodas with unique and vibrant flavors to appeal to health-conscious consumers seeking alternatives to traditional soda brands.
2. Sparkling Packaging - Disruptive innovation opportunity: Develop innovative packaging designs for soda brands, such as pop-off tops or interactive labels, to enhance the consumer experience and differentiate products in the market.
3. Handmade Process - Disruptive innovation opportunity: Utilize a handmade process for producing sodas, emphasizing the craftsmanship and natural composition to stand out in an industry dominated by mass-produced beverages.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Explore the creation of new natural soda brands or product lines within the beverage industry to cater to the growing demand for healthier and more artisanal options.
2. Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions for various industries, including soda brands, that enhance the product experience and provide added value to consumers.
3. Food and Beverage - Disruptive innovation opportunity: Introduce natural and artisanal soda brands into the food and beverage industry, targeting health-conscious consumers seeking unique and flavorful alternatives to traditional sodas.
1
Score
Popularity
Activity
Freshness
