Mighty Pop is Arriving in the US in Four Flavors
Michael Hemsworth — November 8, 2023 — Lifestyle
Mighty Pop is being launched into the US market by Beliv as an organic gut health refreshment perfect for consumers to incorporate into their daily lifestyle as a delicious yet beneficial beverage.
The soda is crafted with a mix of pre, pro and postbiotics in a single can, which is positioned as the first of its kind, and will support gut health and immunity. The USDA Organic soda comes in four flavors including Strawberry Hibiscus, Orange Vanilla, Pineapple Grapefruit and Berry Lime, which each contain three-grams of prebiotic fiber and one-billion live probiotic cultures. The drinks have just three-grams of sugar in each serving for 30-calories in each can.
Director of R&D Clayton Santos spoke on Mighty Pop saying, "Consumers of all backgrounds crave great flavours and goodness in the better-for-you beverage space, and Beliv’s latest soda innovation embodies our commitment to natural, healthful and sustainable products that burst with flavour, and stand on the cutting edge."
The soda is crafted with a mix of pre, pro and postbiotics in a single can, which is positioned as the first of its kind, and will support gut health and immunity. The USDA Organic soda comes in four flavors including Strawberry Hibiscus, Orange Vanilla, Pineapple Grapefruit and Berry Lime, which each contain three-grams of prebiotic fiber and one-billion live probiotic cultures. The drinks have just three-grams of sugar in each serving for 30-calories in each can.
Director of R&D Clayton Santos spoke on Mighty Pop saying, "Consumers of all backgrounds crave great flavours and goodness in the better-for-you beverage space, and Beliv’s latest soda innovation embodies our commitment to natural, healthful and sustainable products that burst with flavour, and stand on the cutting edge."
Trend Themes
1. Organic Gut Health Refreshments - Beliv's Mighty Pop offers a new line of organic gut health refreshments with pre, pro, and postbiotics, providing a unique and beneficial beverage experience for consumers.
2. First-of-its-kind Soda - Mighty Pop introduces a first-of-its-kind soda that combines USDA Organic certification, four delicious flavors, and a blend of prebiotic fiber and live probiotic cultures, revolutionizing the beverage market.
3. Health-conscious Beverages - The launch of Mighty Pop reflects the growing trend of health-conscious consumers seeking flavorful yet healthful beverages, offering a low-sugar, low-calorie option that supports gut health and immunity.
Industry Implications
1. Beverage Industry - Beliv's Mighty Pop taps into the beverage industry by introducing a new line of functional, gut health-focused sodas that cater to the rapidly growing health-conscious consumer base.
2. Organic Food and Beverage Industry - The arrival of Mighty Pop highlights the opportunities in the organic food and beverage industry, with its USDA Organic certification, natural ingredients, and commitment to sustainable products.
3. Probiotic Supplement Industry - With its inclusion of live probiotic cultures in a delicious soda format, Mighty Pop presents a disruptive innovation opportunity to the probiotic supplement industry, offering an alternative and convenient way for consumers to support gut health.
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