The New Edun Line Was Promoted with a 70s-Inspired Editorial
Riley von Niessen — May 4, 2017 — Fashion
References: edun & bae.hypebeast
A new Edun line was recently debuted for Spring/Summer 2017. As the label was started in New York City, luxury retailers OXOSI worked with it to generate a series of stylized images that focus on the history-rich area of Harlem.
More specifically, the editorial draws from the 1970s, which is clear from the style of the shots themselves, as well as the apparel, accessories, and hairstyles flaunted by the female muses. Singular outfits are often spotlighted in many different shots throughout the editorial, which helps it to maintain in candid aesthetic while showing off the different angles of the outfits at the same time.
All of the new Edun styles that are pictured in OXOSI's editorial are currently available online.
More specifically, the editorial draws from the 1970s, which is clear from the style of the shots themselves, as well as the apparel, accessories, and hairstyles flaunted by the female muses. Singular outfits are often spotlighted in many different shots throughout the editorial, which helps it to maintain in candid aesthetic while showing off the different angles of the outfits at the same time.
All of the new Edun styles that are pictured in OXOSI's editorial are currently available online.
Trend Themes
1. Retro Fashion - There is an opportunity for brands to create fashion lines inspired by the styles of past decades.
2. Historical Influences - Using specific historical eras as design inspirations can create unique and compelling marketing campaigns.
3. Candid Aesthetics - Brands can create editorial content that combines candid photography with showcasing different angles of their products.
Industry Implications
1. Fashion - Fashion brands can take advantage of the trend of retro fashion and historical influences to create unique clothing lines and promotional campaigns.
2. Photography - Photographers can experiment with capturing candid shots that showcase products from different angles, providing a fresh approach to editorial photography.
3. Retail - Online retailers can feature stylized editorial content to showcase their products in a visually appealing and engaging way.
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