The New Balance Authors Collection is a Homage to American Literature
Megan Facciuolo — June 23, 2014 — Fashion
References: newbalance & pastemagazine
The iconic American footwear brand New Balance is celebrating all-American products by creating the New Balance Authors Collection, which features footwear inspired by American literature.
The new collection is part of the New Balance 'Made in the USA' initiative and boasts high-quality silhouettes made with all-American materials that evoke memories of rich mahogany-bound books. The shoes stick to a neutral colorway by namely sticking to black suede, brown leather and tan outsole elements. And while Adidas and Nike are making their shoes in the likes of iconic athletes, New Balance is trying to reach consumers with a classy and educational approach.
The shoes' designs are inspired by literature that drew inspiration from pivotal American history like the Western Expansions and battlefield happenings. They will be released in three tiers starting in July.
The new collection is part of the New Balance 'Made in the USA' initiative and boasts high-quality silhouettes made with all-American materials that evoke memories of rich mahogany-bound books. The shoes stick to a neutral colorway by namely sticking to black suede, brown leather and tan outsole elements. And while Adidas and Nike are making their shoes in the likes of iconic athletes, New Balance is trying to reach consumers with a classy and educational approach.
The shoes' designs are inspired by literature that drew inspiration from pivotal American history like the Western Expansions and battlefield happenings. They will be released in three tiers starting in July.
Trend Themes
1. Literature-inspired Fashion - The trend for apparel and accessories inspired by literature, offering consumers a more sophisticated and educational approach to fashion.
2. Heritage-inspired Products - Trend for products inspired by heritage and national history, tapping into consumers' desire for authenticity and local pride in their purchases.
3. Sustainable Manufacturing Practices - The trend for incorporating locally sourced and eco-friendly materials into product manufacturing, providing environmental benefits and appealing to conscious consumers.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the opportunity to innovate by tapping into literary works as inspiration to create products that appeal to consumers seeking more than just functional apparel.
2. Book Publishers - Book publishers can partner with fashion brands to tap into audiences looking for improved lifestyles and more sophisticated offerings inspired by literature.
3. Sustainable Material Providers - Companies that produce eco-friendly and locally sourced materials can benefit from partnering with fashion brands and companies who want to tap into the trend for products that appeal to conscious consumers.
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