New Balance and Parks Project Launch Trail-Ready Apparel
Mickey Phoon — April 5, 2023 — Lifestyle
References: parksproject.us
New Balance and Parks Project have released a new city park-inspired apparel collection that features sustainable and eco-friendly materials. The collection was inspired by outdoor city parks and the environment that those city parks provide. The collection also features items for hiking enthusiasts or outdoor enthusiasts.
The collection consists of sneakers, t-shirts, jackets, and woven pants. The collection contains a complementary color scheme of white, green, and light purple. A standout item in the collection is the New Balance x Parks Projects Fresh Foam X Hierro v7 sneakers, which contain eco-friendly materials with a speckled sole of 30 percent recycled rubber and 70 percent virgin rubber. The sneakers have lightweight synthetic knit and mesh green uppers with suede overlays. The tongues have co-branding logos on the label and Vibram Megagrip sole for extra traction.
Image Credit: New Balance x Parks Project
The collection consists of sneakers, t-shirts, jackets, and woven pants. The collection contains a complementary color scheme of white, green, and light purple. A standout item in the collection is the New Balance x Parks Projects Fresh Foam X Hierro v7 sneakers, which contain eco-friendly materials with a speckled sole of 30 percent recycled rubber and 70 percent virgin rubber. The sneakers have lightweight synthetic knit and mesh green uppers with suede overlays. The tongues have co-branding logos on the label and Vibram Megagrip sole for extra traction.
Image Credit: New Balance x Parks Project
Trend Themes
1. Sustainable and Eco-friendly Apparel - Opportunity for fashion industry to integrate sustainable and eco-friendly materials in their collections.
2. Outdoor City Park-inspired Collections - Opportunity for retail industry to create collections inspired by outdoor city parks.
3. Complementary Color Scheme Collections - Opportunity for fashion and design industry to create collections with complementary color schemes like the white, green, and light purple in New Balance and Parks Project's collection.
Industry Implications
1. Fashion and Apparel Industry - Industry could benefit from integrating sustainable and eco-friendly materials in their products like New Balance and Parks Projects did.
2. Retail Industry - Industry could benefit from creating collections based on outdoor city parks.
3. Design Industry - Industry could benefit from creating collections with complementary color schemes like the New Balance and Parks Project's collection.
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