New Balance Unveils New 'Conversation Amongst Us Collection'
Niko Pajkovic — April 12, 2022 — Fashion
References: newbalance & hypebeast
American footwear giant New Balance has announced the launch of its 'Conversation Amongst Us Collection,' an ensemble of footwear and vintage-inspired pieces designed and curated by creative director Joe Freshgoods. The entire collection aims to highlight Black creativity, which is why Freshgoods opted to team up with the brand's all-Black product team called the Black Soles at New Balance.
The headlining piece from the collection is the new 2002R and 550 sneakers, both of which come in a retro-themed cream and yellow color scheme. As for apparel, the capsule includes graphic t-shirts, crewneck sweaters, sweatpants, and fleece hoodies.
For those interested, the 'Conversation Amongst Us Collection' is set to drop on April 15 and will be sold through New Balance's website.
Image Credit: New Balance
The headlining piece from the collection is the new 2002R and 550 sneakers, both of which come in a retro-themed cream and yellow color scheme. As for apparel, the capsule includes graphic t-shirts, crewneck sweaters, sweatpants, and fleece hoodies.
For those interested, the 'Conversation Amongst Us Collection' is set to drop on April 15 and will be sold through New Balance's website.
Image Credit: New Balance
Trend Themes
1. Celebrating Black Creativity - New apparel and footwear collections aimed at highlighting Black creativity offer opportunities for companies to engage in more diverse and inclusive marketing strategies.
2. Vintage-inspired Pieces - Retro-themed apparel and footwear collections have demonstrated significant market appeal, indicating potential for companies to create and market vintage-inspired pieces.
3. Collaboration with Creative Talent - Collaborations between brands and creative talent, such as New Balance's partnership with Joe Freshgoods, offer opportunities for companies to incorporate fresh perspectives and innovative designs into their collections.
Industry Implications
1. Footwear - The footwear industry can benefit from incorporating more diverse perspectives, such as forming all-Black product teams like Black Soles at New Balance.
2. Apparel - The apparel industry can benefit from utilizing retro themes and vintage-inspired designs, as seen in New Balance's Conversation Amongst Us Collection.
3. Creative Industry - The creative industry, specifically the fashion and design sectors, can benefit from linking with talents like Joe Freshgoods to incorporate unique and innovative concepts in their productions.
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