New Balance Drops the Conversations Amongst Us Sneaker
References: atmos-tokyo & hypebeast
New Balance continues to grow its Conversations Amongst Us sneaker pack with a minimal iteration of the signature 574 sneaker model. This time around, it is made with bone white leather and mesh materials throughout the upper and is marked with branding by the TPU piece at the heel section. Contrasting hues of silver on black detail the N logo on the lateral side of the shoe along with the mismatching texts that read "Conversations" and "Amongst Us" on the heel tabs.
Freshgoods states that “In part, clothing has been a big part of our culture, influencing the streets and the runway. A culture where you are only as fresh as your white sneakers. Where we once worked to keep an all-white sneaker clean, free from dirt, scuffs, and scrapes [...] This time we invite color. Lingering positivity and hope. The yellowing of an all-white shoe, that has been muddled, battered, and worn. Standing in resilience and reflection. Still existing with a story to tell. A story everyone should know. Let this collection be a conversation starter, for us. All of us. About it all.”
Image Credit: New Balance, atmos Japan
Freshgoods states that “In part, clothing has been a big part of our culture, influencing the streets and the runway. A culture where you are only as fresh as your white sneakers. Where we once worked to keep an all-white sneaker clean, free from dirt, scuffs, and scrapes [...] This time we invite color. Lingering positivity and hope. The yellowing of an all-white shoe, that has been muddled, battered, and worn. Standing in resilience and reflection. Still existing with a story to tell. A story everyone should know. Let this collection be a conversation starter, for us. All of us. About it all.”
Image Credit: New Balance, atmos Japan
Trend Themes
1. Reflective Sneaker Trend - Opportunity for shoe brands to capitalize on the reflective sneaker trend by creating collections that encourage conversation and reflection through design.
2. Mismatched Text Trend - The trend of using contrasting and mismatched text in branding and design offers an opportunity for brands to create unique and eye-catching products.
3. Minimal Sneaker Trend - Minimalism in sneaker design can be an innovative way for brands to create timeless pieces that are versatile and appealing to a wide range of consumers.
Industry Implications
1. Fashion Industry - The fashion industry can utilize this reflective sneaker trend to create conversation-starting collections that are both stylish and meaningful.
2. Athletic Footwear Industry - The athletic footwear industry can use the trend of using mismatched text and branding elements to create unconventional and visually striking designs that appeal to athletes and sneakerheads alike.
3. Graphic Design Industry - The graphic design industry can take advantage of the minimalist trend in sneaker design to create clean and timeless visual elements that are both simple and impactful.
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