Netherlands' Rijksmuseum Takes Shoplifting Back to the 17th Century
Brandon Bastaldo — April 3, 2013 — Marketing
References: ing.nl & creativecriminals
For any of us who have been to the mall our fare share of times, seeing a thief being chased down by mall security is fairly common, but Netherlands' 'Rijksmuseum' took advantage of this common occurrence to play a hilarious April Fool's prank that simultaneously advertised the re-opening of this famous museum's head wing.
The Rijksmuseum' is the most renowned museum in the Netherlands, so it was only right that the comedic historians at work there staged this funny April Fool's prank that had a 17th century vagabond being chased up and down the hallways of this busy Holland mall.
Muskets were aimed and chickens were set loose as hundreds of wowed spectators watched on in hilarious anticipation of this bizarre event's climax. After this live action historical performance, the new head wing of the Netherland's 'Rijksmuseum' is sure to be getting many visitors.
The Rijksmuseum' is the most renowned museum in the Netherlands, so it was only right that the comedic historians at work there staged this funny April Fool's prank that had a 17th century vagabond being chased up and down the hallways of this busy Holland mall.
Muskets were aimed and chickens were set loose as hundreds of wowed spectators watched on in hilarious anticipation of this bizarre event's climax. After this live action historical performance, the new head wing of the Netherland's 'Rijksmuseum' is sure to be getting many visitors.
Trend Themes
1. Live Action Historical Performances - Creating immersive experiences that bring history to life in unexpected ways.
2. Unconventional Advertising Strategies - Using pranks and humor to generate buzz and promote brand awareness.
3. Combining History and Entertainment - Merging educational content with entertainment to engage and attract visitors.
Industry Implications
1. Museums and Cultural Institutions - Opportunity to enhance visitor experiences through interactive and immersive historical performances.
2. Marketing and Advertising - Innovative approaches to advertising that captivate audiences and generate viral content.
3. Tourism and Travel - Using unique and entertaining experiences to attract visitors and increase tourism revenue.
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