Sweet Mexican Factory
Bianca — September 3, 2007 — Art & Design
References: rojkindarquitectos & coolhunter.net
If you like chocolate, sand between your toes, and a shot of tequila now and then, it's time you headed down to good ol' Mexico to check out the Nestlé Chocolate factory in Paseo Tollocan.
Unless you were coo coo for cocoa, the city near Toluca wasn't worth checking out; all it had was the Swiss-owned Nestle factory.
But as CoolHunter.net reported, "It is what is inside that has always interested chocolate-lovers."
Earlier this year, Nestle's factory got a little makeover from Rojkind Arquitectos, when Michel Rojkind "put together a team that came up with an entire museum, with a shop, a theatre, and direct access to the factory as well. The 300-meter-wide scarlet building cannot go unnoticed by anyone driving the entrance freeway to Toluca."
It's not the only chocolate factory in Mexico, but it could be the world's first "to be called both a piece of origami and a shipping container. The corrugated metal look gives it an air of impermanence and industrial clunk while the bright color and crazy shape evoke play and fun. What any of this has to do with chocolate, we are not exactly sure, but we almost managed to fold a KitKat wrapper to a similar shape."
Unless you were coo coo for cocoa, the city near Toluca wasn't worth checking out; all it had was the Swiss-owned Nestle factory.
But as CoolHunter.net reported, "It is what is inside that has always interested chocolate-lovers."
Earlier this year, Nestle's factory got a little makeover from Rojkind Arquitectos, when Michel Rojkind "put together a team that came up with an entire museum, with a shop, a theatre, and direct access to the factory as well. The 300-meter-wide scarlet building cannot go unnoticed by anyone driving the entrance freeway to Toluca."
It's not the only chocolate factory in Mexico, but it could be the world's first "to be called both a piece of origami and a shipping container. The corrugated metal look gives it an air of impermanence and industrial clunk while the bright color and crazy shape evoke play and fun. What any of this has to do with chocolate, we are not exactly sure, but we almost managed to fold a KitKat wrapper to a similar shape."
Trend Themes
1. Immersive Factory Experiences - The Nestle Chocolate Museum demonstrates the trend of immersive factory experiences, where visitors can explore the entire production process and engage with the brand in a unique way.
2. Creative Architectural Transformations - The architectural makeover of the Nestle factory by Rojkind Arquitectos showcases the trend of creative architectural transformations, turning a traditional factory into a visually striking museum and entertainment complex.
3. Unconventional Brand Associations - The combination of origami-inspired design and a chocolate factory creates an unconventional brand association, reflecting the trend of combining unexpected elements to stand out in the market.
Industry Implications
1. Food and Beverage - The Nestle Chocolate Museum highlights the potential for other food and beverage companies to create immersive factory experiences that attract and engage consumers.
2. Architecture and Design - The architectural transformation of the Nestle factory opens up opportunities for the architecture and design industry to revitalize and repurpose existing industrial spaces into innovative cultural destinations.
3. Marketing and Branding - The unconventional brand association between origami-inspired design and a chocolate factory presents marketing and branding professionals with opportunities to create unique and memorable experiences for consumers.
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