The Galaxy Smooth Mint Bar is Perfect for New and Existing Fans
Michael Hemsworth — July 12, 2023 — Lifestyle
References: galaxychocolate & foodbev
The Galaxy Smooth Mint bar is being added to the brand's block chocolate bar product portfolio to provide existing mint chocolate fans and new ones alike with an option to try out. The candy is characterized by its smooth taste and texture, and responds to increasing interest in the flavor in the UK where consumers continue to enjoy the refreshing notes that mint chocolate offers. The bar is arriving this month in the UK where shoppers will be able to pick up a 110-gram bar for £1.25, which is perfect for sharing with friends and family.
Brand Director Victoria Gell commented on the new Galaxy Smooth Mint bar saying, "The arrival of our first-ever Galaxy Smooth Mint bar offers shoppers a new flavour of our much-loved brand. We know that innovation drives the category, and shoppers often buy large block chocolate formats to enjoy sharing moments together. This new flavour allows us to reach new audiences by appealing to mint lovers (that over-index in comparison to milk chocolate), who will then introduce new consumers to the category via sharing."
Brand Director Victoria Gell commented on the new Galaxy Smooth Mint bar saying, "The arrival of our first-ever Galaxy Smooth Mint bar offers shoppers a new flavour of our much-loved brand. We know that innovation drives the category, and shoppers often buy large block chocolate formats to enjoy sharing moments together. This new flavour allows us to reach new audiences by appealing to mint lovers (that over-index in comparison to milk chocolate), who will then introduce new consumers to the category via sharing."
Trend Themes
1. Increasing Demand for Mint Chocolate - The growing interest in mint chocolate presents an opportunity for companies to create new and innovative mint-flavored products.
2. Innovation in Block Chocolate Formats - The popularity of large block chocolate formats indicates a potential for disruptive innovation in this category, such as introducing unique flavors like Galaxy Smooth Mint.
3. Appealing to Niche Flavor Preferences - By catering to specific flavor preferences, such as mint lovers, companies can attract new audiences and expand their consumer base.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the increasing demand for mint chocolate by introducing new products and flavors.
2. Food and Beverage - The food and beverage industry, particularly the chocolate segment, can explore innovative block chocolate formats to enhance the consumer experience and drive sales.
3. Snack Sharing - The snack sharing industry can benefit from introducing shareable candy bars like Galaxy Smooth Mint to cater to consumers looking for enjoyable moments with friends and family.
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