Contrex Uses a Neon Male Stripper to Sell its Water
Susan Keefe — October 11, 2011 — Naughty
The French bottled water company Contrex appeals to the ladies in the crowd with their latest ad featuring a massive neon male stripper. A row of pink bicycles appear lined up in front of an unassuming building. Slowly, curious women approach the bikes and begin pedaling. As their numbers grow a male stripper, complete with six-pack and chiseled good looks, appears lit up on the front of the building. A stereo springs to life and the women begin to bike with a new-found ferocity in order to power the neon stripper's cheeky striptease. Falling just short of the full monty, the stripper displays a card telling the women how many calories they have burned conveniently placed over his naughty bits.
Contrex is known for providing extra essential vitamins in its product, thus trying to appeal to a more active market or at least consumers that have every intention of someday becoming active. Targeting their female demographic in earnest, Contrex has devised a light-hearted and cheeky approach with this vibrant peep show. This ad has all the necessary elements, sex, humor and a moral message. What is refreshing is the sex appeal and humor is directed towards women.
Hilarious and engaging, this sells water with sheer entertainment delivered by a neon male stripper.
Contrex is known for providing extra essential vitamins in its product, thus trying to appeal to a more active market or at least consumers that have every intention of someday becoming active. Targeting their female demographic in earnest, Contrex has devised a light-hearted and cheeky approach with this vibrant peep show. This ad has all the necessary elements, sex, humor and a moral message. What is refreshing is the sex appeal and humor is directed towards women.
Hilarious and engaging, this sells water with sheer entertainment delivered by a neon male stripper.
Trend Themes
1. Female-centric Marketing - Companies are capitalizing on female audiences by creating entertaining and engaging advertisements specifically targeted towards women.
2. Humorous Advertising - Brands are utilizing humor to make their advertisements more memorable and to create a positive association with their products.
3. Interactive Advertising - Advertisers are incorporating interactive elements into their campaigns to capture the attention and engage with their target audience.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to use innovative and entertaining marketing strategies to differentiate their products in a crowded market.
2. Fitness Industry - Fitness brands can leverage humor and creativity to promote their products in a way that resonates with their target audience.
3. Entertainment Industry - The entertainment industry can explore collaborations with brands to create engaging and humorous content that captures the attention of consumers.
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