These New Nellie’s Free Range Eggs Products Come in Three Varieties
Michael Hemsworth — June 28, 2020 — Marketing
References: nelliesfreerange & drugstorenews
These new Nellie’s Free Range Eggs products have been unveiled by the New Hampshire-based brand to offer consumers an easy way to stave off hunger between meals when home or out of the house. The range consists of three new products including Nellie's Free Range Butter, Nellie's Free Range Sous Vide Egg Bites and the Limited Edition Free Range Traditional Eggnog. While the latter will be available for consumers to pick up in the fall, the two former varieties are available now.
CEO of Nellie's Free Range Eggs Jesse Laflamme spoke on the new Nellie’s Free Range Eggs products saying, "Whether it be eggs or any other product found in the grocery store, we remain committed to both the humane treatment of animals and supporting small family farms. Not only will consumers love the taste of our new products, but they can also feel confident that our farmers maintain a stringent standard of practices to ensure the animals, and those who care for them, are treated humanely and with respect.”
CEO of Nellie's Free Range Eggs Jesse Laflamme spoke on the new Nellie’s Free Range Eggs products saying, "Whether it be eggs or any other product found in the grocery store, we remain committed to both the humane treatment of animals and supporting small family farms. Not only will consumers love the taste of our new products, but they can also feel confident that our farmers maintain a stringent standard of practices to ensure the animals, and those who care for them, are treated humanely and with respect.”
Trend Themes
1. Free-range Snacks - The trend of offering free-range and humane animal products in snack options such as eggs and butter offers an opportunity for disruption in the snack industry.
2. Convenient Snacking - The trend of offering convenient and easy-to-eat snacks such as Nellie's Free Range Sous Vide Egg Bites provides an opportunity for innovation in the snack industry.
3. Seasonal Limited Editions - The trend of offering seasonal limited edition snack products such as Nellie's Free Range Traditional Eggnog offers disruption opportunities for niche companies in the snack industry.
Industry Implications
1. Food and Beverage Industry - Innovation in the production of snack ranges is possible in the food and beverage industry by offering humane and convenient options.
2. Agriculture Industry - The trend of offering humane treatment to animals used in food production, such as free-range eggs, demands an opportunity for innovation in the agriculture industry.
3. Seasonal Industry - The trend of offering seasonal limited edition snack products such as Nellie's Free Range Traditional Eggnog creates a disruption opportunity for niche companies who specialize in this seasonal market.
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