The Natural Simple Syrup by Poor Man's Kitchen is Rich in Its Simplicity
Laura McQuarrie — July 17, 2014 — Lifestyle
References: poormanskitchen & thedieline
Poor Man's Kitchen is a line of natural simple syrups that are branded with a depression-era feel. The labels feature vintage photographs and the sparseness on the bottles shows the kind of restraint that you have to have during a recession. However, even if it looks as if you are living like a peasant, the rich natural ingredients in the syrups really are more suited to royalty, or anyone today who is health-conscious.
The company began crafting syrups in small batches in a Brookyln apartment, so there's definitely some authenticity to the brand name. The delicious sounding artisan flavors include very simple, straightforward names like Clove, Cinnamon and Root Beer, so you have a pretty good idea of exactly what's inside.
The company began crafting syrups in small batches in a Brookyln apartment, so there's definitely some authenticity to the brand name. The delicious sounding artisan flavors include very simple, straightforward names like Clove, Cinnamon and Root Beer, so you have a pretty good idea of exactly what's inside.
Trend Themes
1. Depression-era Branding - With a growing emphasis on nostalgia and authenticity, businesses could capitalize on the aesthetic appeal of Depression-era branding.
2. Simple and Natural Ingredients - Consumers are increasingly seeking products with simple and natural ingredients, offering opportunities for companies to innovate in this space.
3. Handcrafted/small-batch Products - The popularity of handcrafted and small-batch products could continue to rise, as consumers prioritize supporting local and authentic businesses.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry could adopt Depression-era branding and natural ingredients to appeal to health-conscious consumers.
2. Artisanal Products - The handcrafted, small-batch nature of Poor Man's Kitchen syrups highlights the potential for growth in the artisanal products market.
3. Packaging Design - There is an opportunity for businesses that specialize in packaging design to create unique and nostalgic looks for brands looking to take advantage of Depression-era branding.
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