From Vegan Bacon Tasters to Punny Beer Giveaways
Grace Mahas — August 6, 2020 — Marketing
These 15 witty publicity stunts showcase how brands are reaching niche demographics amid the confusion that is the "new normal." These intriguing concepts playful tap into the shared experiences many are facing post-lockdown.
Notably, iconic beer brand Natural Light launched the 'Dorm Away from Home,' in response to campus closures this fall. To make up for the lack of "college fun" many students are facing, the brand is giving away a mobile dorm equipped with everything necessary to properly enjoy themselves including a mini-fridge, flat-screen television, gaming system, and a semester’s worth of Natty Light beer money to enjoy responsibly.
In addition, BABE Wine and Bumble joined forces to cover moving costs of newly singles looking to move out—and away—from their ex's place. Five winners will have all their furniture and belongings moved with help to "remove all traces of your ex from your phone," "hand-tailor the perfect Bumble profile," and "assemble complicated Swedish furniture while you drink."
Notably, iconic beer brand Natural Light launched the 'Dorm Away from Home,' in response to campus closures this fall. To make up for the lack of "college fun" many students are facing, the brand is giving away a mobile dorm equipped with everything necessary to properly enjoy themselves including a mini-fridge, flat-screen television, gaming system, and a semester’s worth of Natty Light beer money to enjoy responsibly.
In addition, BABE Wine and Bumble joined forces to cover moving costs of newly singles looking to move out—and away—from their ex's place. Five winners will have all their furniture and belongings moved with help to "remove all traces of your ex from your phone," "hand-tailor the perfect Bumble profile," and "assemble complicated Swedish furniture while you drink."
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