Natty Light is the First Beer in Space
Felicia Moursalien — November 30, 2011 — Marketing
Imagine drinking a beer that is not only ice cold, but space cold. Natty Light is the first beer in space, showing that the creative minds behind this beer stunt had the right idea. On November 18th, Natural Light the beer was attached to a weather balloon with a camera and shot off into the atmosphere. Follow the lonely, albeit refreshing-looking journey of the beer can to the edge of space as it finally pops at a certain level and plummets rapidly to the earth. The can took 2 hours to find and as the video lets you know, it was the longest beer run ever to retrieve it.
The idea for such an epic stunt was an interactive one submitted by two fans of the beer on the Natural Light Facebook Page. Natty Beer is the first beer in space and that title will garner it a fun reputation, making this publicity stunt an effective one.
The idea for such an epic stunt was an interactive one submitted by two fans of the beer on the Natural Light Facebook Page. Natty Beer is the first beer in space and that title will garner it a fun reputation, making this publicity stunt an effective one.
Trend Themes
1. Interactive Social Media Stunts - Opportunity for brands to engage customers through interactive and creative social media campaigns.
2. Space Tourism - Emerging trend in the travel industry where companies can offer unique experiences like drinking beer in space.
3. Experiential Marketing - Brands can create memorable experiences for consumers by combining unique products and interactive elements.
Industry Implications
1. Beverage - Opportunity for beverage companies to innovate and differentiate themselves through unique marketing stunts, like sending beer to space.
2. Social Media - Companies can leverage social media platforms to engage with their audience and generate buzz through interactive campaigns and stunts.
3. Space Exploration - Space tourism industry can benefit from partnerships with brands to offer unique experiences and generate revenue.
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