This Chain is Celebrating National Pizza Month with Authentic Mexican Flavors
Katherine Pendrill — October 20, 2016 — Lifestyle
In honor of National Pizza Month, California Pizza Kitchen is bringing back its popular Carne Asada Pizza. With the growing demand for hybrid dishes that combine popular ingredients from all over the world, this Mexican-style pizza is the perfect culinary mashup.
For the entire month of October, California Pizza Kitchen customers will be able to order a freshly updated version of the chain's original Carne Asada Pizza. The pizza is made with authentic Mexican ingredients such as marinated steak, fire-roasted poblanos and tangy cilantro pesto. It is also served with a side of housemade salsa verde for extra flavor.
To continue the National Pizza Month celebrations, the chain is also launching a nation-wide Hidden Pizza Dough Scavenger Hunt, which gives fans the chance to win free pizza for an entire year.
For the entire month of October, California Pizza Kitchen customers will be able to order a freshly updated version of the chain's original Carne Asada Pizza. The pizza is made with authentic Mexican ingredients such as marinated steak, fire-roasted poblanos and tangy cilantro pesto. It is also served with a side of housemade salsa verde for extra flavor.
To continue the National Pizza Month celebrations, the chain is also launching a nation-wide Hidden Pizza Dough Scavenger Hunt, which gives fans the chance to win free pizza for an entire year.
Trend Themes
1. Mexican-style Pizzas - The trend of combining popular Mexican ingredients with pizzas creates an opportunity for pizza chains to explore new cultural fusion offerings.
2. Hybrid Dishes - There is an opportunity for restaurants to offer more hybrid dishes that combine popular ingredients from different cuisines and cultures to provide unique culinary experiences to their customers.
3. Hidden Food Scavenger Hunt - The trend of creating scavenger hunts for hidden food items creates an opportunity for restaurants to increase customer engagement and brand loyalty.
Industry Implications
1. Pizza Restaurants - Pizza restaurants can explore new cultural fusion offerings by combining Mexican ingredients with pizzas to create unique, flavorful options for their customers.
2. Restaurant Industry - There is an opportunity for the restaurant industry to cater to the growing demand for hybrid dishes by offering unique culinary mashups that combine popular ingredients from different cuisines and cultures.
3. Food Industry and Marketing - Innovative marketing strategies, such as the Hidden Pizza Dough Scavenger Hunt, can be used by the food industry to create customer engagement and brand loyalty.
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