California Pizza Kitchen Has a New West Coast Burger This Fall
Katherine Pendrill — September 30, 2022 — Lifestyle
References: chewboom
Instead of kicking off National Pizza Month with a new pie, California Pizza Kitchen is actually surprising fans with its first-ever burger: the 'West Coast Burger.'
Previously the West Coast Burger was only available to a limited test market. But after a successful run, the burger has now been rolled out nationwide. The West Coast Burger starts with a flavorful patty made from unique beef blend of wagyu, chuck, and brisket. The patty is then topped with Nueske’s applewood-smoked bacon, melted cheese, caramelized onions, tomato, pickles, and lettuce. The whole thing is also served on a brioche bun slathered with house-made burger sauce.
To celebrate the new burger, California Pizza Kitchen is actually boycotting National Pizza Month and rewarding fans who skip out on ordering pizza this October. This means CPK Rewards members who order a CPK salad, pasta, entree, or the new West Coast Burger this month will be rewarded with a coupon for a free seven-inch pizza.
Image Credit: California Pizza Kitchen
Previously the West Coast Burger was only available to a limited test market. But after a successful run, the burger has now been rolled out nationwide. The West Coast Burger starts with a flavorful patty made from unique beef blend of wagyu, chuck, and brisket. The patty is then topped with Nueske’s applewood-smoked bacon, melted cheese, caramelized onions, tomato, pickles, and lettuce. The whole thing is also served on a brioche bun slathered with house-made burger sauce.
To celebrate the new burger, California Pizza Kitchen is actually boycotting National Pizza Month and rewarding fans who skip out on ordering pizza this October. This means CPK Rewards members who order a CPK salad, pasta, entree, or the new West Coast Burger this month will be rewarded with a coupon for a free seven-inch pizza.
Image Credit: California Pizza Kitchen
Trend Themes
1. Elevated Blend Meat Products - Opportunity to innovate in the meat industry by blending different meats to create unique and flavorful products.
2. Restaurant Innovation - An opportunity for restaurants to disrupt the industry by branching out and experimenting with new menu items outside their traditional offerings.
3. Promotions Involving Exclusivity - Opportunity for businesses to drive customer engagement by offering exclusive deals and rewards for products only available for a limited time or to a select market.
Industry Implications
1. Meat Production - Meat producers should explore blending different types of meats to create unique and flavorful products for restaurants and consumers.
2. Restaurant - Restaurants should experiment with new menu items and promotions to attract customers and stand out in a crowded industry.
3. Food Delivery Services - Food delivery services should partner with restaurants to help promote and deliver exclusive menu items with rewards for customers who try the new products.
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