The National Geographic Augmented Reality Stunt in Hungary Mall
Meghan Young — November 12, 2011 — Tech
References: nationalgeographic & mymodernmet
Unfortunately, the time-traveling technology featured in the television show 'Terra Nova' is fictional, but these mall visitors were lucky enough to get a blast from the past thanks to the National Geographic Augmented Reality PR stunt. It brought to life some extraordinary sights including a Tyrannosaurus Rex and the historic moon walk.
Created in collaboration with Appshaker, the National Geographic Augmented Reality stunt is currently touring different shopping centers in Hungary. Made up of a huge digital screen and high-powered camera that is placed in front of an AR marker on the ground, people see these mind-boggling prehistoric projections right before their very eyes. They can even 'interact' with these projections, though nothing is actually in front of them.
The National Geographic Augmented Reality stunt shows how much people love to place make believe.
Created in collaboration with Appshaker, the National Geographic Augmented Reality stunt is currently touring different shopping centers in Hungary. Made up of a huge digital screen and high-powered camera that is placed in front of an AR marker on the ground, people see these mind-boggling prehistoric projections right before their very eyes. They can even 'interact' with these projections, though nothing is actually in front of them.
The National Geographic Augmented Reality stunt shows how much people love to place make believe.
Trend Themes
1. Augmented Reality - The National Geographic Augmented Reality stunt showcases the potential of AR technology in creating immersive experiences for consumers.
2. Experiential Marketing - The use of Augmented Reality as a PR stunt demonstrates the growing trend of brands leveraging immersive experiences to engage and captivate audiences.
3. Historical Recreation - The National Geographic Augmented Reality stunt highlights the demand for recreating historical moments and transporting people back in time through innovative technologies.
Industry Implications
1. Retail - The Augmented Reality PR stunt in shopping centers suggests opportunities for retailers to enhance the in-store experience and drive foot traffic using immersive technologies.
2. Entertainment - The use of Augmented Reality in recreating prehistoric scenes showcases the potential for the entertainment industry to create immersive and interactive experiences for audiences.
3. Tourism - The National Geographic Augmented Reality stunt highlights the potential for the tourism industry to offer virtual historical tours and bring ancient sites to life through immersive technologies.
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