Narrative PR Uses Creativity to Bring Flavor to Companies
Michael Baxter — May 2, 2014 — Business
Narrative PR has always done things a little bit different. Having spawned from an ad agency, Narrative has a firm handle on how to use creativity to its advantage in the world of public relations. Vice President of Strategy and Creative Lindsay Mattick spoke with Trend Hunter about making a mark in the PR world.
The classic saying "it's not what you know, it's who you know" might ring true for some, but having a strong knowledge base is a clear benefit in this fast-paced industry and stands resoundingly true with Narrative PR. The company houses some of the most creative and well-rounded minds in the industry, and uses a broad range of talent to come up with interesting branding ideas for clients.
The classic saying "it's not what you know, it's who you know" might ring true for some, but having a strong knowledge base is a clear benefit in this fast-paced industry and stands resoundingly true with Narrative PR. The company houses some of the most creative and well-rounded minds in the industry, and uses a broad range of talent to come up with interesting branding ideas for clients.
Trend Themes
1. Creative Branding Ideas - Disruptive innovation opportunities lie in developing unique and captivating branding ideas for clients.
2. Knowledge-driven PR - There is a growing demand for PR companies with a strong knowledge base that can navigate the complexities of the fast-paced industry.
3. Incorporating Creativity in PR - PR companies can benefit from leveraging creativity to their advantage, bringing freshness and new perspectives to their clients' narratives.
Industry Implications
1. Advertising - Incorporating creativity in advertising can disrupt and captivate audiences, offering innovative solutions for brands.
2. Public Relations - The growth of knowledge-driven PR industry creates opportunities for companies to stand out by offering specialized expertise and strategic thinking.
3. Marketing - Marketers can enhance their campaigns by partnering with PR companies that bring unique branding ideas and narratives to the table.
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