Nakide's 'Halles des 5 Cantons' Grocery Concept Embodies Quality
Jana Pijak — August 31, 2016 — Business
References: nakide.fr & retaildesignblog.net
Nakide, a French creative studio is the design agency behind the 'Halles des 5 Cantons' supermarket concept. The artisanal grocery store prides itself on offering a myriad of fresh food items that range from organic produce selections to a fresh seafood station that is modeled after outdoor fish markets.
While this grocery store resembles most others at first glance, the market is home to several smaller shops that make it stand out among competitors. These include specialty cheese kiosks, butcher counters and even catering stations that are all accessible inside one store.
Synonymous with high quality and freshness, Halles des 5 Cantons is a supermarket that embodies elegance and luxury when it comes to its visual brand identity, interior design and in-store fixtures, all brought to life thanks to Nakide's "focus on the product and the artisan."
While this grocery store resembles most others at first glance, the market is home to several smaller shops that make it stand out among competitors. These include specialty cheese kiosks, butcher counters and even catering stations that are all accessible inside one store.
Synonymous with high quality and freshness, Halles des 5 Cantons is a supermarket that embodies elegance and luxury when it comes to its visual brand identity, interior design and in-store fixtures, all brought to life thanks to Nakide's "focus on the product and the artisan."
Trend Themes
1. Artisanal Grocery Concept - Disruptive innovation opportunity: Create a curated shopping experience by incorporating specialty shops within a grocery store.
2. Fresh Food Offerings - Disruptive innovation opportunity: Introduce unique and high-quality fresh food sections, like a seafood station, to differentiate from competitors.
3. Elegant Visual Branding - Disruptive innovation opportunity: Innovate in-store branding and fixture design to create a luxurious and visually appealing shopping environment.
Industry Implications
1. Grocery - Disruptive innovation opportunity: Modernize the grocery shopping experience by incorporating artisanal concepts and high-quality food offerings.
2. Retail Design - Disruptive innovation opportunity: Provide innovative and visually pleasing retail design solutions for grocery stores to enhance the overall shopping experience.
3. Food Packaging - Disruptive innovation opportunity: Develop aesthetically pleasing and functional food packaging solutions that align with an elegant and luxurious grocery concept.
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